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Mindshare's challenge was to counter declining sports participation among teenagers by motivating them to set and achieve sporting goals.
WINNER Title: Mercurial Vapor IV Media agency: Mindshare Media director: Nick Ashley Media planners: Tim Mitchell, Richard Oldfield, Johan Hargreaves Creative agencies: AKQA, Wieden Kennedy Creative directors: Andrew Tuffs, Chris Groom, Stuart Harkness Account planners: Gareth Nettleton, Karelle...
cities at different times of the day. LANGLEY TRAVEL - PARADISE WALLPAPER - SWEDEN CREDITS Project: Paradise wallpaper Client: Gunnar Nystrom, chief executive, Langley Travel Brief: Promote Guadalupe as Langley Travel's latest destination Creative agency: Goss Writers: Michael Schultz, Elisabeth Berlander ...
travelling from the terminal a unique experience. The Thomas Pink shop, for example, includes a Pink ... fixture. The cocktail bar epitomises Diageo s vision of the future of travel retail, which is centred on amazing experiences for shoppers and travellers, says Ron Anderson, managing director, global travel ...
to just five hours a day, the country's leading travel agency is launching new advertising to capitalise ... that Finns always have travel on their minds. It was shot in Thailand, one of the company's most popular ...
operators with ethical travel policies, such as Intrepid Travel, rose 21.7% in 2004 to £112m, while sales ... 1984 2567 Travel and transport 1521 1644 Clothing ...
of the world's top airlines. Expedia The online travel brand has sought to give its marketing a human face with this year's 'People-shaped travel' campaign by Ogilvy Mather. It is part of the brand's strategy of aiming to give travellers a personalised experience, thereby becoming a trusted ...
, an intensely atmospheric picture of travel, designed to appeal to those high-net consumers who have ... industry - travel. With predicted growth of about 11% in 2007, there is scope within the sector to combine ... Quintessentially, which has seen strong growth in eco-luxury travel. Upmarket holidays may include visits ...
expressed itself through strong imagery, when you see a white dove, it's a universal code that travels ... " appeal travels across ages,' says Barbes-Petit. Indeed, the modern-day fairytale positioning has its ... -Petit looking forward to travelling further afield. 'When you travel a lot, you get inspired by all kinds ...
in traveller numbers at Eurostar and two record years for revenue. 59. Mark Ovenden, Ford B Ovenden has ... , Thomas Cook Group Last year brought major changes to the travel market as Europe's biggest tour ... Group classic I'm a Man while travelling in a Volkswagen, but trembled and cowered when outside ...
