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The Marketing Profile: Jim Farley of Ford

A relentless travel schedule has left Jim Farley, group vice-president of global marketing at Ford

Boom or bust? The challenges key marketing sectors face in 2008

on suppliers to disclose greenhouse-gas emissions and make plans to reduce them. Travel The next 12 months will play a crucial role in shaping the future of the UK travel industry. Heathrow s much-anticipated Terminal 5 opens its doors on 27 March, followed by the liberalisation of transatlantic air travel three ...

Brand Manager of the Week: Alex Seeberg, Marketing manager, Auto Express and Carbuyer.co.uk

you have? Walking, reading, travel. - What are your favourite marketing campaigns? Honda ...

The impact of Google's first 10 years on marketing

biggest search advertising sectors are travel, retail, finance, technology and automotive. How, then, are marketers in such fields adapting their strategies ? Travel: navigational aid Roger Smith, Accor Hotels director of marketing projects, UK and Ireland, is in no doubt as to Google's impact on the travel sector ...

Luxury marketing embraces green bling

, an intensely atmospheric picture of travel, designed to appeal to those high-net consumers who have ... industry - travel. With predicted growth of about 11% in 2007, there is scope within the sector to combine ... Quintessentially, which has seen strong growth in eco-luxury travel. Upmarket holidays may include visits ...

Power 100 Marketers of 2008: 51-100

in traveller numbers at Eurostar and two record years for revenue. 59. Mark Ovenden, Ford B Ovenden has ... , Thomas Cook Group Last year brought major changes to the travel market as Europe's biggest tour ... Group classic I'm a Man while travelling in a Volkswagen, but trembled and cowered when outside ...

Unopened direct mail rates fall in 2008

.07 69.27 6 Travel and transport 2.7 10.54 70.89 7 Retail 1.58 2.66 56.31 8 ... and media 4.77 2.32 5 Travel and transport 3.56 2.51 6 Retail 3.05 0.93 7 Telecoms 2 ... 1 Finance 27.5 0.42 2 Mail order 21.35 0.85 3 Charities 20.28 0.64 4 Travel ...

Cash-strapped consumers switch to pay-as-you pricing model for mobile phones, cars, insurance and utilities

to three hours.' PAYG has also made inroads to the insurance market. AA Travel Insurance is running ...

Press green button for the future

can request to receive commercials relating to a particular sector, such as cars or travel. They can ...

The Marketing Profile: Bastien Hibon of Brawn GP

to the sport. The glamour of Formula One may appeal to many, but he travels to races only when it is necessary ... friendly ways of doing things. Recycl ing, the way we travel and so on are all just good practice.' While ...

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