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Good Housekeeping launches travel website

into selling holidays to its readership with the launch of a travel website....According to Hearst, Goodhousekeepingtravel.co.uk is its first travel website, showcasing guided ... and the most popular offers, before booking on the Good Housekeeping Travel Shop. The magazine's ongoing multi-platform development already includes a travel size edition, the Good Housekeeping Institute ...

Travel brand Bridge the World targets the over-50s

STA Travel, the student travel agency, has unveiled a new brand to target the over-50s...., identity and website, www.bridgetheworld.com , as an extension of STA Travel. It will offer information for older travellers about flights, hotels, travel insurance, visas, and tours of Australia and New Zealand, among others. Albion argues that the 50-plus traveller is a part of the market, that "is now enjoying ...

InStyle.co.uk launches travel channel with Luxe City Guides

IPC's fashion and beauty website for InStyle magazine has unveiled a new travel channel, backed...for fresh ways to entertain and inform our readers, and the new travel website will do just that. It is a ... readers have the most stylish holidays possible." InStyle will promote its new online travel channel ...

Freuds wins contract for TV channels Food Network and Travel Channel

and Travel Channel International television channels, following a four-way pitch....consumer PR after a pitch in 2011 by then Food Network EMEA managing director Nick Thorogood. Travel ... the channels and their original programming across food, travel, lifestyle, news and entertainment media. Sal James, account director at Freuds, will lead the account, reporting to the Food Network and Travel ...

Eurostar targets business travellers with ad push

traveller market....the benefits of travelling business class on Eurostar. In the ads, viewers are shown an at-seat point ... and Bloomberg TV channels. The campaign comes as the number of business travellers using Eurostar begins ... and marketing director at Eurostar, said: "While our business traveller figures are on the increase, many of our ...

Skyscanner calls in JPW for UK consumer brief

Skyscanner has brought in travel specialist PR agency JPW Communications to handle its UK consumer...travel brand in Europe and with its rapid global growth plans, this is a very exciting time to be working with the business. The travel search company recently expanded its operations into Asia with a regional office ...

Kayak kicks off £24m media review in European markets

Kayak, the online travel search engine, is reviewing its £24 million media planning and buying...was established in 2004 by the co-founders of the travel search sites Expedia, Travelocity and Orbitz in order ... by searching multiple travel sites. Kayak s media review follows the brand s recent acquisition by the US ...

Avios appoints MBA to DM and digital account

Avios, the travel loyalty programme previously known as Airmiles, has appointed MBA to handle its...it is "simple to pronounce and evokes travel and flights in many languages". ...

Expedia hires Fleishman-Hillard after European consolidation review

Travel website Expedia has hired Fleishman-Hillard to handle its PR across the UK, Germany, Italy.... The move to hire a fresh agency comes as Expedia faces a crowded online travel market with sites ... to pitch were asked to demonstrate how they would use Expedia s people shaped travel comms strategy to help it deliver a personalised travel service and position it as a trusted travel partner. Expedia ...

Air France propositions women in hair salons

offering under the positioning of "stylish travel"....The campaign launched this week and targets 152 salons around the airline s 10 UK departure points, such as Birmingham, Newcastle and London, in a bid to show the ease of using the airline to travel to Paris ... to reaffirm our position as the most stylish and convenient way to travel, and encourage consumers ...

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