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LONDON - Mediaedge:cia has brokered a deal between National Geographic and Star Alliance airlines that will feature a "Visit Southern Africa" campaign across the publisher's magazines, television channel and website.
LONDON - MediaCom has beaten Carat to land the £12m media planning and buying account for travel...MediaCom will now handle the media planning and buying for TUI Travel brands Thomson and First Choice. MPG will retain TUI Travel s digital spend, which was not affected by the review. Incumbent agencies MPG and Walker Media pitched for the account along with Universal McCann. But it was Aegis agency ...
Travel's £12m media account....News of the shortlist comes as The Search Works has been hired to handle TUI Travel subsidiary ... work with TUI Travel s subsidiary brands, have been ruled out of landing the media account. MPG handles media spend for travel agency Thomson, while Walker Media works on tour operator First Choice ...
LONDON - Arena BLM is to launch a new planning and buying unit dedicated to travel and leisure...as research, insight and data on the travel market. Further start appointments to the unit are expected ... opportunities among travel and leisure clients, as well as provide data and analysis on the market to its ... include premium and luxury specialist BLM Red and youth unit BLM Azure. Armond said that the travel unit ...
Billets analyses travel advertisers accessing the top converting TV spot watched by people who book...the obvious to say there are many reasons why travel advertisers might want to specifically target TV ... , travel advertisers did not access any of the top 3 programmes (ranked by audience profile). Unfortunately ... shows some travel advertiser TV spends during this period (not all may be relevant to this specific APC ...
LONDON - Ebookers.com, the online travel agent, has awarded its seven-figure paid search account
LONDON - Aviator Insight, the research arm of Kinetic Worldwide’s travel media agency Aviator..., air travel passenger journeys in Europe increased by 8.2% to 1.4 billion, according to Airports Council International. About 590 million of those were travelling on business trips. ...
Travel & Tourism Commission after a competitive pitch against three London agencies....production agency, Black Diamond. The agency provides marketing, travel trade and public relations ...
Bourne Leisure, the travel company, has consolidated its £2m press account into Arena BLM - adding
travel company Shoestring International, which is launching in the UK this year....Mediaedge:cia will handle the business in Germany, Spain and Italy. Shoestring International is an online adventure travel operator. The company claims its European roll-out will be supported by a substantial advertising and marketing budget. It has also secured a multi-platform sponsorship deal with MTV ...
