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DIRECT BRIEFS: Lever Faberge joins forces with Landround

09 Jan 2003

, the travel promotions specialist, to offer consumers £50 of vouchers toward their next Thomson holiday. More

FCUK rapped by ASA for condom giveaway e-mail

07 Aug 2003

that it exaggerated the benefits of its travel insurance over other products. ...

ANALYSIS: Superbrands show pedigree

10 Apr 2003 | by Daniel Rogers

Spencer, also muscle into the brand quality premier league. The travel sector, however, fares less well ... % more. Unsurprisingly, perhaps, 'higher ticket' purchases, such as travel tickets, cars and motor ... of brand loyalty that these sectors need to address. Buyers of cars and motor services and travel products ...

Brands to freeze advertising in event of Gulf war

12 Mar 2003 | by Mark Kleinman and Poppy Brech,

to be pulled if a war breaks out. While advertisers in the travel, tourism and leisure sectors will be most ...

MEDIA: Right Guard links with extreme sports event

27 Feb 2003 | by Mark Kleinman

partnerships with a host of magazines, including Elle, Sleazenation and X-Ray. Travel packages ...

Sherry Institute of Spain set to stage UK PR repitch

07 Feb 2003 | by IAN HALL

in the Spanish sherry-producing region Jerez, but who will travel to London for the pitch process. 'We think ...

PRESCRIPTION MARKETING: Trying to reach consumers is a hard task for UK drug companies, reports Julian Tyndale-Biscoe

07 Aug 2003 | by Julian Tyndale-Biscoe, editor of Medeconomics

Lumley, which was conducted in 2000 to raise awareness of travel health. It highlighted the number of travellers to 'at-risk' destinations who fail to get advice or protection before travelling. The activity was sponsored by GlaxoSmithKline (GSK) and backed by third-party organisations such as the British Travel Health ...

PRIVATE VIEW: Rob Fletcher, the joint creative director of Banks Hoggins O'Shea/FCB

28 Feb 2003

jettisoned the over-seen, over-indulgent imagery attached to business travel, the fancy napkins, the shadow cast by a glass of wine, the peaceful dawn light breaking over a weary traveller as he leans back ... for what a business traveller truly wants from a transatlantic flight. Sleep. Impulse is teasing everyone ...

BRAND HEALTH CHECK: Surf - How can Surf overtake washing powder rivals?

01 May 2003 | by Sam Solley

to early adopters via tactics such as travel packs and student-related offerings. - Focus on quality ...

Fat lady sings swan song for tobacco advertising

14 Feb 2003 | by Jennifer Whitehead,

travelling through the Arizona desert and concluding outside Battersea power station remained in the Guinness ... ingrained in the world's imagination that people ask their travel agents about tours to Marlboro Country ...

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