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TripAdvisor links to restaurant reservation site toptable.co.uk

12 Feb 2009 | by Fiona Ramsay

The travel community introduced the restaurant tool following a survey of 700 TripAdvisor travellers which revealed 45% of those Britons have eaten out an average of three times over the past month. Next month, the TripAdvisor restaurant site will link to online reservation site toptable.co.uk so ...

McDonald's confirms volunteer sponsorship of London 2012

09 Jul 2010 | by John Reynolds

tickets and travel advice. In addition to a headline sponsor, LOCOG is looking to sign up a series of tier ...

Sky marketer scoops top prize at Brand Event Awards

02 Dec 2011 | by Staff

Heart Foundation Angina Monologues Travel Brando London Gatwick Fashion Week ...

Wi-Fi provider signs up Greggs as first advertiser

12 Jun 2012 | by Matthew Chapman

and travel information from Sky alongside advertising from brands, such as Greggs. Brands will be able ... . This is going to be returning a heck of a lot of people." Real-time local and national travel news ...

McDonald's to sponsor Olympics volunteering

25 May 2010 | by John Reynolds

to be provided by volunteers at London 2012 include first aid, interpreting, checking tickets and travel advice ...

The Marmite effect: it's better to be a polarising brand that people love or hate than to be ignored

15 Sep 2009 | by Nicola Clark

never tried it, they will neither love it nor hate it. This is the reason finance and travel brands top ... % 5 Bank of America 4% 68% 27% 6 AIG 8% 68% 25% 7 STA Travel 17% 68 ... divisions, with 41% of women loving or liking the Evian brand compared with 27% of men. Travel ...

Don't make a promise you can't keep

18 Aug 2010 | by Kim Benjamin

,' says Celia Pronto, marketing director at STA Travel. The travel operator has a 'price-beat guarantee ... -street or online travel agents. Pronto believes that the key issue with any promise-based campaign is to ensure ...

Tesco, Waitrose, and Aldi offer Valentine's Day meal deals on a budget

10 Feb 2009 | by Miranda Fitzgerald

-frills airline that takes pride in being cheap, is promoting travel vouchers with personalised messages ...

Taco Bell 'football derby' by DraftFCB

09 Jan 2012

As the city's footballing rivals prepared to face each other in an FA Cup third-round tie, Taco Bell aimed to provoke their fans. The outdoor campaign featured digital six-sheets and adbikes to reach football supporters in the city centre, travelling to the match and near the grounds. ...

Brand of the Year 2011 shortlist

09 Nov 2011 | by Staff

of the world's top airlines. Expedia The online travel brand has sought to give its marketing a human face with this year's 'People-shaped travel' campaign by Ogilvy Mather. It is part of the brand's strategy of aiming to give travellers a personalised experience, thereby becoming a trusted ...

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