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My Secret Work Weapon: My journalism training made me realise marketing is storytelling

03 Oct 2012 | by Laurence Bresh, Marketing director (Northern Europe and Africa) STA Travel.

It's not a traditional route, but it's one I am always grateful for. The thread that runs throughout all the roles is the ability to identify and get to the heart of the story; what is it that will connect with your audience and leave them wanting more? In the case of travel marketing, the story ...

Boeing glides over Dreamliner crisis

09 May 2013 | by Toby Nicol, comms director at World Travel & Tourism Council

(rudder problems). Toby Nicol is comms director at World Travel Tourism Council ...

Editorial: Travel brands get lost

14 Feb 2007 | by Craig Smith, editor

. The MyTravel brand, formerly Airtours, is about to step on the travelator of subsumption that has all ... as it is unimportant to customers. In total, the merger crashes together more than 20 travel brands of varying sizes ... to trim portfolios, even to the extent of offloading strong and still-loved brands, the travel industry ...

Andrew Walmsley on Digital: Travel problems

29 Sep 2009 | by Andrew Walmsley

Consumers buying holidays are visiting more travel websites, reflecting how few meet all...The travel industry has been having a tough time lately, facing pressures both from the economy ... become more demanding. Respondents agreed that the internet has made travel easier, and that its ... to research travel are visiting fewer sites on average, those who make a purchase are looking at more sites ...

Helen Edwards: Why the NHS brand won't travel well

05 Sep 2012 | by Helen Edwards

Government plans to promote 'the NHS brand' around the world mistake domestic affection for market strength

CREATIVE STRATEGY: Expedia - a nice break from the usual travel stuff

21 Jul 2011 | by Simon S Kershaw

Travel advertising. Should be a doddle, eh? It's a subject we all love. And its raw materials...Let s break it down. Many of the travel ads you see in the weekend supps haven t been produced ... , it caught out the tourism trade, too. Egypt s ads come from the bland, dreamy school of travel marketing ... modestly? While you ponder that, check out the Expedia ads. Unlike most travel advertisers, they have a ...

Andrew Walmsley on Digital: Bad reviews are good for travel sites

12 Sep 2007

Back in 1996, I was standing on a conference platform talking to a room full of travel agents. I..., and frankly, they weren't impressed. 'People,' one delegate said, 'will always want the advice only a travel ... . Now, travel is one of the biggest commercial sectors online. EasyJet sells more than 90% of its flights online, about 15% of all web searches are travel-related and the European online travel market ...

Careers: Just the job - Senior innovation manager, First Choice and Thomson, TUI Travel UK

24 Jun 2008

From Cancun's dazzling nightlife to the tropical beaches of the Dominican Republic, TUI Travel...-in from the business, and mould their look and feel. His role involves plenty of travel to destinations ...

Careers: Brand manager of the week - Suzy Hillier, Marketing manager, Gullivers Sports Travel

25 Nov 2008

started in agency marketing, moved to travel operations and have ended up in travel marketing. - What do you enjoy most about your job? Travelling to new places and being at some of the world's best ... - discovering Australia was the start of the travel industry. ...

Marketing Mix: Pen Portrait - Catriona Lougher-Smith, head of brand marketing at Premier Travel Inn

13 Jun 2007

, marketing director at Premier Travel Inn, says: This analysis is pretty accurate. Catriona is able ...

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