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SPOTLIGHT ON: TRAVELLER MAGAZINE - Can this upmarket travel title maintain advertiser interest

On the evidence of the launch issue, Traveller s contributors don t tend to visit the world...On the evidence of the launch issue, Traveller s contributors don t tend to visit the world ... . It s chock-full of ads, and I don t mean for suntan oil or diarrhoea tablets. This is travel ... need a top-up mortgage to acquire. But Traveller is published by Conde Nast, a publishing ...

CAMPAIGN REPORT: EUROPEAN MEDIA - How to become a Euro media brand/Websites, conferences, supplements - brand extensions are set to become big business. Andy Fry focuses on the approaches of seven of Europe’s key international players

with Visa, a move which strikes at the heart of our core business traveller audience , Clements says ... to schools as well as publishing travel guides, atlases and diaries. And like the Financial Times ...

CAREERS: High-fliers rise to top in travel - Top-flight marketers are in demand with holiday

Holiday companies have finally recognised that in order to move away from purely price-driven promotion they are going to need marketing staff in key roles.

to the benefits of travelling by tram

Sheffield city council had a neat idea. Build a state-of-the-art, environmentally friendly, tram system. Profitable from day one, according to the forecasts, it could be sold as a going concern and the proceeds used to pay off loans.

ADVERTISING & PROMOTION: Swallow’s ad swoop

at business travellers through London-based Da Costa & Co....Swallow Hotels breaks a pounds 750,000 TV and national press advertising campaign this week aimed at business travellers through London-based Da Costa & Co. ...

INTERACTIVE: British Airways

development in terms of travel guides and cultural content. But I am still puzzled as to why this Website ...

FOR THE RECORD

Nast is following-up the launch of the UK version of Traveller magazine with a Traveller Website. It will be built mainly from original content, including an online travel bookshop, but will also include ...

REVIEW: Marketing and advertising news in the week’s press

campaign. The ads aim to show the benefits of travelling by Eurostar, by comparing a smooth train journey ...

MARKEETING EXHIBITION EFFECTIVENESS AWARDS 1997: EXHIBITORS’ SILVER AWARDS - TRAVEL

WINNER

Goldfish swims into new sectors

into other sectors by launching products and services in the leisure and travel markets....The Goldfish credit card brand is to do a Virgin and take its financial services brand into other sectors by launching products and services in the leisure and travel markets. British Gas ... and are looking at different sectors, such as leisure and travel, but not necessarily in a financial context. We ...

 

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