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Advertising & Promotion: Carlson catch

30 Jan 1997 | by JANE BAINBRIDGE

Travel Promotions, as business development director....The Carlson Marketing Group has appointed Gill Graig, former marketing manager for Air Miles Travel Promotions, as business development director. Prior to Air Miles, Graig worked in marketing roles at Polygram and Hamleys. ...

First Choice

30 Jan 1997 | by QUENTIN BELL

who travel with First Choice. The credits have been designed by Red Pepper. ...

Media: Telegraph train offer to court classified sales

30 Jan 1997 | by NEIL WEBSTER, Head of national sales LB

of Travel campaign to support the promotion. Paul Woolfenden, The Telegraph s head of promotions ...

Media Choice: Taxi Receipts

30 Jan 1997 | by NEIL WEBSTER, Head of national sales LB

of travelling around central London, I m impressed by a recent development: advertising on licensed taxi ... reclaim the fare as a valid business expense. People who travel by cab and ask for receipts allegedly ...

PICK OF THE WEEK

24 Jan 1997 | by GIDEON SUMMERFIELD

desert. It s about the emotional excitement of travel and it gets the brand bang to rights. Written...Stefano Hatfield chooses the new Virgin Atlantic Economy Class ad from Rainey Kelly Campbell Roalfe: A refreshing change from synchronised fleet displays or shots of kabuki theatre and the African desert. It s about the emotional excitement of travel and it gets the brand bang to rights ...

Holyman Ferries puts service top

23 Jan 1997 | by WINSTON FLETCHER, chairman of Delaney F

customer service manuals by offering, for the first time, free meals, drink and a newspaper to travellers...Holyman Sally Ferries, the recently merged cross-channel operator, is taking a leaf out of airline customer service manuals by offering, for the first time, free meals, drink and a newspaper to travellers using its Ramsgate to Dunkirk route. The move is evidence of the increased competition ...

’Honest’ policy fails Thomson

23 Jan 1997 | by HARRIET MARSH

in the travel agent according to demand - is cutting little ice with holidaymakers. Instead, consumers ...

Eurotunnel dug hole for itself over fire

23 Jan 1997 | by PATRICK BARRETT

to fool as some marketing folk once thought. Today s media-savvy travellers are quite capable ...

PUBLIC RELATIONS: Under fire - Eurotunnel faced its first serious test with the tunnel fire last year. Ben Abrahams reports on how it coped with the sudden burst of international media attention

23 Jan 1997 | by BEN ABRAHAMS

to the press but to all the relevant groups: staff, emergency services, passengers, relatives of travellers ... that research shows that 90% of Le Shuttle passengers say they intend to use it again. Travellers ...

Train TV signs first clients

22 Jan 1997 | by REBECCA BATTMAN, Managing Director, The

documentary about travel and provide details about the service itself. BT believes the medium offers a captive audience and is principally targeting business travellers, who generally watch little TV ... messages for business travellers in the mornings and promote products such as charge cards at other times ...

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