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"continued weak macro economy" and "severely dented demand for business travel" as a result of the Olympic ...
Travellers are falling out of love with budget airlines - how did you buck the trend with your brand? Being serious about listening to customers and changing the business to make it more like how they want it. What is the biggest challenge facing the marketing industry over the next year ...
: There are challenges in as much as the hotel and travel industries are ever-changing, and we have to keep our ideas ... : Travel is an ever-changing industry in which almost every consumer partakes in one form or another. One of the huge trends in the last few years has been the phenomenal growth of the OTAs (online travel agencies ...
After seeking to extend its business with a wider leisure proposition, the dotcom pioneer has rolled out a brand strategy aiming to reaffirm its position as the leader in last-minute travel. The TV ... , friends and couples agreeing to travel to destinations such as New York, Paris, Istanbul and Barcelona ...
their local travel agent. VisitEngland is working with a number of high-street travel agents and operators ...
The world's oldest travel firm is scaling back on the high street and focusing online, writes Kim...Emergency loans, travel-agency closures, job cuts and profit warnings - struggling tour operator Thomas Cook, the world's oldest travel firm, has frequently been in the headlines in the past two years ... suggested that several smaller brands owned by Thomas Cook, including luxury travel agency Elegant Resorts ...
Digital communication is no substitute for human connection through travel, according to Simon...Lloyd explains how his personal passion for travel impacts his approach to marketing one of the world's most famous airlines. Watch the video interview above and read the full profile feature in this week s issue of Marketing or online at marketingmagazine.co.uk. ...
air travel seem 'sexy and glamorous' again, writes Alex Brownsell....that the way to ensure success for Virgin Atlantic is to make airline travel 'sexy and glamorous' again. He ... a consideration, but you want it to be secondary to choosing to travel with us,' he says. 'I truly ... campaign and bring the glamour and fun back into long-haul travel,' explains Lloyd. '"Flying in the face ...
Virgin Trains is launching a 7 million vintage-inspired integrated campaign to promote its service as the most efficient way to travel across its routes. Created by Elvis, the first phase ... Dust to develop the imagery to reflect the golden age of travel while adding a contemporary twist ...
with STA Travel on campus promotions at 18 UK universities. TA has also activated its social media ... to combine 12 months' travelling in Australia with incidental work, giving young people the chance to live ... partners to support the campaign, including Virgin Australia, STA Travel, Citibank, DELL, IKEA, Sony Music ...
