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Zenith forecast shows slower market decline

07 Dec 2001 | by CLARE CONLEY

The decline in the global advertising market is to slow to 1.3 per cent next year, according to the latest predictions from Zenith Media. A recovery in travel, leisure and sport advertising linked to World Cup soccer and the Winter Olympics 2002, combined with a steady FMCG spend, will help ...

NEW MEDIA CHOICE: Vod4fon3.com

08 Nov 2001 | by BILL BARKER, Managing partner, MindShare

called boyC (Boycey) selling operator logos, an amusement arcade with SMS games, a travel agent (mIl hi ...

EUROPE'S MOST WANTED: THE NEW UPWARDLY MOBILE - The ad executives' old toolkit - the Montblanc pen and high quality notepaper - have been replaced. Deborah Bonello has a look inside their briefcases at the mobile technology that's become a requisite

21 Sep 2001 | by DEBORAH BONELLO

by sponsoring financial news updates or travel bulletins rather than the pop or soap content. It's just a ...

Zed offers chance to travel into space

23 Aug 2001

Zed, the mobile information service owned by Finnish telecoms group Sonera, is launching a two-week billboard and press campaign to offer consumers the chance to travel into space. They can compete for the prize, a trip co-ordinated by US tourism firm Space Adventures, by buying ringtones and logos from Zed ...

Soul secures £2m launch task for The Mobile Channel

27 Jul 2001 | by CAMILLA PALMER

and STA Travel, with others to follow. Cooper said that more conventional above-the-line work ...

PRIVATE VIEW: Trevor Beattie, chairman and creative director of TBWA London

27 Jul 2001

"Travelling by rail hasn't been easy recently", begins the national rail network commercial ... -sick of the apology of a network they're forced to travel on. But unlike some, at least I lived to tell the tale ... Brief: Encourage travellers to return to rail Agency: McCann-Erickson Writer: Simon Tuke Art ...

DIRECT: Vodafone in new call offer DM

19 Jul 2001 | by MARK KLEINMAN

they were intending to travel abroad this summer, and if so, where they were going. Mailings ... -bound travellers receive pieces of crockery. The DM campaign is being supported by field marketing activity ...

DIRECT: Vodafone in new call offer DM

19 Jul 2001 | by MARK KLEINMAN

they were intending to travel abroad this summer, and if so, where they were going. Mailings ... -bound travellers receive pieces of crockery. The DM campaign is being supported by field marketing activity ...

CAMPAIGN-I: Behind the hype - Genie's magic for the mobile generation. Mobile internet access will soon be better, so BT's WAP and SMS portal is a winner

16 Mar 2001 | by JEREMY WHITE

. Characteristics: You get the usual fair from a good universal portal - news, gossip, music, competitions, travel ...

Co-op to get new national branding

12 Feb 2001

includes 366 Shoefayre shoe shops, over 500 chemists and travel agencies, opticians, dairy and car ...

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