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Top Diageo, Coke, O2 marketers outline priorities for new IPA Client Council

17 Apr 2013 | by Staff

bit. And as I travel around the world, most of my travel is to the emerging world, I go to Nigeria ...

London 2012 delivered Brand Britain boost, claims government study

17 Jan 2013 | by Alex Brownsell

foreign travel journalists to write about Britain. This work is now paying off." Maria Miller, culture ...

Diverse, ageing and losing faith: dissecting the British consumer in 2013

11 Jan 2013 | by Andy Nairn, consultant and former chief strategy officer at Dare

-services, leisure, pharmacy and travel sectors have long profited from it. However, almost all marketers ...

Ellen MacArthur argues for 'circular economy' at Marketing Society Conference

28 Nov 2012 | by Daniel Farey-Jones

on his learnings from his wide-ranging business travels and his experience of expanding WPP around ...

Transport for London ads warn against taking illegal minicabs

19 Nov 2012 | by Gemma Charles

Timed to coincide with the start of the Christmas party season, the 'Safer Travel at Night' campaign will run across cinema, outdoor, print and online media. It promotes a new 'Cabwise' app created ... they travel with friends or only getting in if the driver is smartly dressed. A voiceover then informs viewers ...

Top five: The most-shared 2012 Presidential election ads

01 Nov 2012 | by Gordon MacMillan

,459 3. The Road We've Traveled (official) This is a 16-minute long documentary on Obama ...

Helen Edwards: Why the NHS brand won't travel well

05 Sep 2012 | by Helen Edwards

Government plans to promote 'the NHS brand' around the world mistake domestic affection for market strength

VisitBritain targets Chinese tourists

23 Aug 2012 | by Loulla-Mae Eleftheriou-Smith

challenge: to attract the growing numbers of Chinese travellers. Hunt announced last week that he ... to China is getting the travel agents and tour operators to put Britain in the brochure in the first place ... will be looking to broaden their travel experiences, explains Tom Adams, head of future consulting at FutureBrand ...

Hunt ploughs £10m into tourism marketing to 'turbo-charge' industry

14 Aug 2012 | by Loulla-Mae Eleftheriou-Smith

Speaking to the travel industry today at the Tate Modern, Hunt said: "We must use this year to turbo-charge our tourism industry." Hunt has promised an additional 8m in funding to VisitBritain to extend the body s GREAT campaign to China, targeting the country s major cities with the aim of tripling ...

London 2012 transport fears likened to 'Millennium Bug' by Boris Johnson's marketer

18 Jul 2012 | by Arif Durrani

to have most athletes travel less than 20 minutes to their events. All of the pledges are believed to have ...

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