Salary snapshot: Marketing administrators
04 Dec 2009 | by Becky Charles
as create reports and would assist in the organisation of trade shows, promotions and staff travel. With a ...
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Top 10 ads with the highest recall in a single week in Adwatch 2009
15 Dec 2009 | by Staff
LONDON - A Confused.com commercial with people commenting on the ease of use on its new website scored the highest recall at 783% in a single week in Marketing's Adwatch of the Year during 2009.
Supermarkets set for boom in non-food sales
25 Nov 2009 | by Joe Thomas
, eye care and travel services - helping drive further growth.' The results, in IGD's report UK ...
Salary snapshot: marketing officers
16 Nov 2009 | by Becky Charles
can earn 41,215. Those with marketing officer roles in the hotel, catering or travel industry ...
Video: Jamie Oliver takes to the road in Sainsbury's Christmas ad
12 Nov 2009 | by Staff
LONDON - Sainsbury's breaks tonight a 60-second advert featuring Jamie Oliver travelling
Coca-Cola to teach the world to be happy via social networking sites
21 Oct 2009 | by Jennifer Whitehead
journey, enthusiastic travellers and a theme of happiness is a great way for us to connect with people ...
Winning over the fans: brands build bridges with unofficial fan groups
20 Oct 2009 | by Ed Kemp
Harvesting (UK), online book-maker BlueSQ Bet, and international mobile provider SIM4Travel, while Shredded ... also has three travel sponsors - British Airways, Thomson and Expedia.' Unofficial body England Rugby ...
Coca-Cola unveils global World Cup strategy starring Cameroon's Roger Milla
21 Sep 2009 | by Ed Kemp
-Cola will then stream in a non-stop loop travelling around the world. Marketing will also see the creation of limited ...
The Marmite effect: it's better to be a polarising brand that people love or hate than to be ignored
15 Sep 2009 | by Nicola Clark
never tried it, they will neither love it nor hate it. This is the reason finance and travel brands top ... % 5 Bank of America 4% 68% 27% 6 AIG 8% 68% 25% 7 STA Travel 17% 68 ... divisions, with 41% of women loving or liking the Evian brand compared with 27% of men. Travel ...
And in the real world... easyJet, HMV, British Airways and more
04 Sep 2009 | by Kate Nettleton
.9 per cent year on year. Meanwhile, its economy-class footfall increased just 1.3 per cent, while travel ...
Additional Information
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