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Saatchis unveils Wagon Wheels ads

08 Feb 2002

Saatchi & Saatchi's first work for Burton's Biscuits brand Wagon Wheels chronicles the exploits of an eccentric Englishman who travels around America looking to satisfy an enormous appetite. A three ... in the biscuit countline sector. The hero, Gav, travels on foot with a suitcase and a dwarf across ...

Wagon Wheels kickstarts search for heroes

08 Feb 2002 | by Staff,

TV commercials. The idea is based on a bizarre Englishman called Gav. He is travelling across America ...

DIRECT BRIEFS: Landround launches promotion for Nestle

07 Feb 2002

Landround, the travel promotions specialist, has launched an Irish promotion for food giant Nestle, for consumers to win holiday vouchers. Consumers need to collect 25 chocolate bar wrappers from a selected range, including Kit Kat, Aero, Lion Bar and Rolo. The holiday vouchers ...

Wagon Wheels return to TV after five-year break

07 Feb 2002

on February 8 through Saatchi & Saatchi and feature a bizarre Englishman called Gav who travels across America with a suitcase, a dwarf and an enormous appetite. Throughout his travels he asks people he ...

PRIVATE VIEW: Peter Souter, the executive creative director of Abbott Mead Vickers BBDO

01 Feb 2002

BRITISH AIRWAYS Project: Business Travel Client: Jayne O'Brien, general manager of UK and i-marketing Brief: Demonstrate the importance of air travel for successful business people Agency: M&C Saatchi ...

 

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