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Cobra attempts to overtake 20 beer brands with £4m campaign

features a train travelling through India, showcasing the vibrant Indian culture and country, through the people travelling on the train, and the landscape the train passes through. It uses three new Indian ...

Cobra 'Cobra train' by BMB

It will be the driving force behind Cobra s ambition to be a top-ten UK beer brand. The spot features a train travelling through the Indian landscape. The campaign also features talented people ... documentary films directed by George Belfield, on the Guardian s Travel site . Each film, over which ...

The seven sins of content marketing

little heed to whether travellers are interested in the content. 'It is about being able to talk about ...

Think BR: Brands that grow businesses

, personal care Emirates, air travel FedEx, delivery services Google, Internet information ...

Premier Foods launches Sharwood's campaign as it doubles ad spend to £50m

British curry" ad is part of a wider 6m campaign for the brand. It features Sharwood's chefs travelling ...

Subway's UK marketing chief on putting health and value at the heart of the brand

to London and all around the country.' Hobbies : Loves to travel. 'The last place I went to was New ...

Trading places: this week's people moves

towards the energy sector. ( Marketing ) Abercrombie Kent, the luxury and adventure travel group, has ...

Coca-Cola Christmas: The 40s

1941 Original oil painting: "Thirst Asks Nothing More" In the 1941 Coca-Cola holiday advertising, Santa relaxes next to a cooler typical of the time. 1949 Original oil painting: "Travel Refreshed" By 1949, when artist Haddon Sundblom created this "Travel Refreshed" painting, his vision ...

Diageo to sponsor free New Year's Eve travel for three years

Drinks company Diageo has signed a three-year deal to sponsor free travel on London transport...ads, tube travellers at selected central London stations will receive top tips and free bottles ... will benefit from free travel on services from 23:45 on New Year s Eve until 04:30 on New Year s Day. A number ... are using our sponsorship of free travel this New Year to remind people to drink responsibly." TfL has been ...

Sky marketer scoops top prize at Brand Event Awards

Heart Foundation Angina Monologues Travel Brando London Gatwick Fashion Week ...

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