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Jim and Gina Brockett suppliers of exotic animals, Brockett's Film Fauna

15 Nov 2012

has a degree in zoology. For years, he travelled and lived by catching and exporting animals. We ...

Bollywood makes way for the reality of modern India

29 Mar 2012

bigger Mumbai travel guide on the Guardian website and appeared on its front page. In addition ...

Marketing, PR and digital: brands bring it all together

21 Jul 2011 | by Noelle McElhatton and Gemma Charles

, in the travel sector, this can be a frequent occurrence. 'We are learning about online that people rush ...

Sector Insight: Cooking sauces

08 Feb 2011 | by Jane Bainbridge

of overseas travel is having a marked influence on the styles of sauce available. Almost three-quarters of consumers (74%) say their taste in food has been influenced by travel, and almost half say they would like ...

A world of difference

26 Jan 2011 | by Simon Kershaw

claims its consumers are worldly, well-travelled people, so opting for global over local ensures a ... Heineken, the Dutch beer brand has travelled well over the years. Other brands, however, should consider a ...

Top 10 ads with the highest recall in a single week in Adwatch 2009

15 Dec 2009 | by Staff

LONDON - A Confused.com commercial with people commenting on the ease of use on its new website scored the highest recall at 783% in a single week in Marketing's Adwatch of the Year during 2009.

Winning over the fans: brands build bridges with unofficial fan groups

20 Oct 2009 | by Ed Kemp

Harvesting (UK), online book-maker BlueSQ Bet, and international mobile provider SIM4Travel, while Shredded ... also has three travel sponsors - British Airways, Thomson and Expedia.' Unofficial body England Rugby ...

The Marmite effect: it's better to be a polarising brand that people love or hate than to be ignored

15 Sep 2009 | by Nicola Clark

never tried it, they will neither love it nor hate it. This is the reason finance and travel brands top ... % 5 Bank of America 4% 68% 27% 6 AIG 8% 68% 25% 7 STA Travel 17% 68 ... divisions, with 41% of women loving or liking the Evian brand compared with 27% of men. Travel ...

New brand Icecreamists promises to shake up ice-cream market

11 Aug 2009 | by Nicola Clark

team are creating their varieties from scratch, travelling to Bologna in Italy to source ...

Brands on the beach: marketers use experiential events to target UK consumers holidaying at home

07 Jul 2009 | by Becky Wilkerson

will be in the UK travelling around, so marketers can plan their activity accordingly.' One of its clients, Sony Vio ...

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