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BMB on alert as Cobra calls creative review

02 May 2013 | by Louise Ridley

. "Cobra train" showed travellers on a train in India enjoying the bottled beer, ending with the line ...

Red Consultancy's group MD Andrew Baiden steps down

01 Mar 2013 | by John Owens

, sport, travel, home entertainment and telecoms. Red CEO Mike Morgan said: Andrew is a true Red ...

Greek food brand Gaea appoints first UK agency

26 Feb 2013 | by Daniel Farey-Jones

The agency, which was founded by travel and lifestyle specialist June Field, has been awarded a six-month project for consumer PR, media relations and celebrity seeding. Gaea is the fourth largest player in the oils and meze market in the UK, competing with brands such as Filippo Berio, and its products ...

'Generation flux' marketers consider alternative career paths

01 Jun 2012 | by Nicola Clark

. 'It generally required me to travel frequently, sometimes three to four flights a week, which got a ... . She has been travelling for a year while advising a charity based in London on a product launch ...

The age of the interim marketer

01 Jun 2012 | by David Benady

, according to McCormack. One of her recent roles was at travel brand Secret Escapes, where she spent five ...

Sports lifestyle brand Extreme Group seeks agency for lifestyle push

15 May 2012 | by Sara Luker

The firm is looking for a consumer agency that can handle an all-encompassing brief across its six categories, ranging from fashion to sports drinks. Extreme's categories include Extreme Hotels, travel brand Extreme Destinations, driving experience company Extreme Element and sports beverage brand Extreme ...

Glenfiddich brings in Porter Novelli and Finn to boost brand

22 Mar 2012 | by Hannah Crown

in the UK, France, US and Taiwan. Travel retail will also provide a PR focus. The agency's consumer ...

Subway's UK marketing chief on putting health and value at the heart of the brand

27 Jan 2012 | by Gemma Charles

to London and all around the country.' Hobbies : Loves to travel. 'The last place I went to was New ...

WKD social media campaign to follow rogue employee

12 Oct 2010 | by Sara Kimberley

, to travel vouchers to help track Wayne down in Europe. At the end of the campaign, Wayne will give ...

 

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