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Sales promotion: beyond the zero-sum game of deep price cuts

-Cola, and travel and hotel brands British Airways and Marriott. How they are used online With consumers spending ...

Power 100: 100 to 50

invested heavily in promoting the brand as more than just an online travel retailer. The 'Stories start ... live with an iPhone app in support of its Jazz model. 87: JEREMY ELLIS - TUI TRAVEL It has been a year of upheaval for TUI Travel, which overhauled its marketing department last September as part ...

Generation why?

If we could travel back in time to the court of Henry VIII, the people most in fear of their lives (other than his wives and cardinals) were those involved in the publishing and distribution of books and pamphlets. The radical new technology of the printing press was seen as an incredibly dangerous tool ...

The Social Experience Economy

that is building functionality within Facebook, using social functionality to add value to the group travel ...

Coca-Cola unveils global World Cup strategy starring Cameroon's Roger Milla

-Cola will then stream in a non-stop loop travelling around the world. Marketing will also see the creation of limited ...

Firms can use loyalty schemes to gain data and reward customers in a downturn

- at www.mrandmrssmith.com or through their travel agent - 5% of the total room cost is deposited ... simple', with Smith opting to link up with brands that had a natural affinity with travel and the company ... plus travel hints and tips has the added benefit of helping to build a community. Advice According ...

Marketing cutbacks worst since 9/11

% reduced them. Budgetary reductions occurred most frequently in the travel and entertainment, retail ...

The Work: Private view

to the BlackBerry generation of younger global business travellers Agency: Amp Writer: Kristian Wheater Art ...

Pub operator Barracuda extends relationship with Cocktail

Pizza, Fitness First, STA Travel, National Express and 7Digital, offering students discounts on services ...

Sainsbury's adds two to customer titles range

the summer, will be mailed to Sainsbury s finance customers and will feature articles on travel, car, pet ...

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