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Unilever's Keith Weed: four steps to connecting with a mobile world

Connectivity first through telegraphy and then through the telephone transformed the world. Before this, people rarely travelled or met others outside their own towns and villages. Afterwards, they lived in an interconnected world that was suddenly 'global'. In the 80s, I was at a party in London ...

Most read stories in advertising, marketing, media and PR (25 Nov - 1 Dec 2012)

In the lead-up to its busiest trading period Thomas Cook is facing a crisis after the travel operator ditched its post Christmas ad campaign without a replacement lined up . Starbucks is another brand in disarray after the controversy over its tax arrangements has seen its consumer satisfaction ...

Trading places: this week's people moves

VisitBritain, is stepping down after three years in the role, to join STA Travel. ( Marketing ) Media ...

Trading places: this week's people moves

towards the energy sector. ( Marketing ) Abercrombie Kent, the luxury and adventure travel group, has ...

Trading places: this week's people moves

Republic Group and Meetings Travel Group, is stepping down from the company after 17 years. The publisher behind Haymarket s Brand Republic, Conference Incentive Travel, Campaign, Event, Marketing ...

Ocado launches customer magazine with lifestyle focus

. Advertisers include concierge service Quintessentially, Cond Nast Traveller and online fashion retailer Net ...

Power 100: 100 to 50

invested heavily in promoting the brand as more than just an online travel retailer. The 'Stories start ... live with an iPhone app in support of its Jazz model. 87: JEREMY ELLIS - TUI TRAVEL It has been a year of upheaval for TUI Travel, which overhauled its marketing department last September as part ...

First post-production product placements run on Discovery and Sky1

of Discovery channels including Real Time, Quest, Travel Living, Shed and DMAX. The deal, negotiated ...

Behind the IAB figures: Internet and TV benefit from recession

10% Technology 10% Travel transport 9% Telecoms 9% Technology 7% Travel transport 9% Automotive 7% Automotive 8% Property 6 ...

Millie's Cookies launches charity X Factor cookies

, the operator of food and beverage brands in travel locations. ...

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