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The Marmite effect: it's better to be a polarising brand that people love or hate than to be ignored
15 Sep 2009 | by Nicola Clark
never tried it, they will neither love it nor hate it. This is the reason finance and travel brands top ... % 5 Bank of America 4% 68% 27% 6 AIG 8% 68% 25% 7 STA Travel 17% 68 ... divisions, with 41% of women loving or liking the Evian brand compared with 27% of men. Travel ...
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