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McDonald's "worth getting up early for" by Leo Burnett

McDonald s has launched a TV campaign to remind people about its sausage-and-egg McMuffin. The spot, by Leo Burnett, shows a man travelling with his dog all the way from the Scottish Highlands to a McDonald s for breakfast. It ends with the strapline: "Worth getting up early for." The ad was written ...

Most read stories in advertising, marketing, media and PR (25 Nov - 1 Dec 2012)

In the lead-up to its busiest trading period Thomas Cook is facing a crisis after the travel operator ditched its post Christmas ad campaign without a replacement lined up . Starbucks is another brand in disarray after the controversy over its tax arrangements has seen its consumer satisfaction ...

Generation why?

If we could travel back in time to the court of Henry VIII, the people most in fear of their lives (other than his wives and cardinals) were those involved in the publishing and distribution of books and pamphlets. The radical new technology of the printing press was seen as an incredibly dangerous tool ...

The Social Experience Economy

that is building functionality within Facebook, using social functionality to add value to the group travel ...

 

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