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Marketing, PR and digital: brands bring it all together

21 Jul 2011 | by Noelle McElhatton and Gemma Charles

, in the travel sector, this can be a frequent occurrence. 'We are learning about online that people rush ...

NotW: After the end of the World

12 Jul 2011

for travel, supermarket and entertainment brands. 'It has no obvious substitute (for advertisers), so ...

Profile: Simon Morris, chief marketing officer of LoveFilm

07 Jul 2011 | by Sarah Shearman

a range of titles in the UK. Morris has been travelling a lot lately, as the company grows its ...

Helen Edwards on Branding: Friendly fire

06 Jul 2011 | by Helen Edwards

friend of travellers. It can boast innovative service breakthroughs, a superb fleet, and routes ...

Alan Mitchell Reinventing marketing: Brands must share data to succeed

29 Jun 2011 | by Alan Mitchell

of these companies is worth billions of pounds. So why are they exploring this new direction of travel? It ...

Saatchi & Saatchi, W+K, BBH, Dare and AMV lead UK hope in Film Lions shortlist

24 Jun 2011 | by Anne Cassidy

"reactions" and Virgin Travel "rock star" spots. JWT is shortlisted for Debenhams "mums" and Special ...

A digital future: The new Pepsi challenge

24 Jun 2011 | by Nicola Clark

himself in social media. For a marketer who sees a future in space travel, the NASA-style 'mission ...

Behavioural economics: When push comes to nudge

19 May 2011 | by Andrew McCormick

such as leisure or travel. It then presents the information in easily digestible formats such as pie charts ... on climate change and energy. Why are power and travel brands telling consumers to save energy when ...

Heineken UK marketing director Sarah Warby on agencies 'saying they can do everything' and the role of pubs in society

18 May 2011 | by Gemma Charles

, who packed it in after two years to go travelling with her partner across Australia, New Zealand ... jealous of my former self,' she quips. Travels over, it was time to settle down. Edinburgh, where ...

Power 100: 100 to 50

17 May 2011 | by Nicola Clark

invested heavily in promoting the brand as more than just an online travel retailer. The 'Stories start ... live with an iPhone app in support of its Jazz model. 87: JEREMY ELLIS - TUI TRAVEL It has been a year of upheaval for TUI Travel, which overhauled its marketing department last September as part ...

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