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Helen Edwards on Branding: From checkout to grave

11 May 2010 | by Helen Edwards

in clothing and furniture retail, insured one in 10 people and offered services from banking to travel ...

Branding: Quash debuts hand spray

10 Feb 2009

Travel, Moto service stations, Superdrug and selected Tesco and Co-operative stores. Quash expects ...

Eurostar hires RAPP to direct account

18 Nov 2008 | by Joe Thomas

RAPP has been handed the consolidated account, and will be tasked with supporting Eurostar across three core areas - CRM, loyalty marketing and e-commerce. Over the coming months, Eurostar will be further developing its traveller communications and refining its award-winning website . ...

The Week in marketing: 11 November 2008

11 Nov 2008 | by Staff

. Three finalists, who will be chosen through auditions, will be paid to travel the UK in January and gain ...

Liverpool widens sponsor list

21 Oct 2008 | by Ed Kemp

The club has signed a deal with travel and sports tour operator Thomas Cook that makes the brand the official travel partner for Liverpool FC. Thomas Cook Sport will offer official travel packages for the club's away fixtures in the UEFA Champions League, as well as for domestic competitions, including ...

Unopened direct mail rates fall in 2008

01 Oct 2008 | by Robert McLuhan

.07 69.27 6 Travel and transport 2.7 10.54 70.89 7 Retail 1.58 2.66 56.31 8 ... and media 4.77 2.32 5 Travel and transport 3.56 2.51 6 Retail 3.05 0.93 7 Telecoms 2 ... 1 Finance 27.5 0.42 2 Mail order 21.35 0.85 3 Charities 20.28 0.64 4 Travel ...

Marketing's Top 100 Direct Mail advertisers 2008

01 Oct 2008 | by Richard Abbott

for the industry, in that travel and transport companies and household-equipment suppliers have significantly ...

Online ad network Platform V launches

25 Sep 2008 | by Fiona Ramsay

to introduce travel brands in the coming weeks. The platform links publishers with content-similar channels ...

The impact of Google's first 10 years on marketing

16 Sep 2008 | by Robert Gray

biggest search advertising sectors are travel, retail, finance, technology and automotive. How, then, are marketers in such fields adapting their strategies ? Travel: navigational aid Roger Smith, Accor Hotels director of marketing projects, UK and Ireland, is in no doubt as to Google's impact on the travel sector ...

Volkswagen supports Scirocco launch by sponsoring artists in travelling exhibition

20 Aug 2008 | by Staff

LONDON - VW has commissioned designers and film producers to create work inspired by the new Scirocco, which goes on sale on 1 September.

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