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Helen Edwards: Why the NHS brand won't travel well

Government plans to promote 'the NHS brand' around the world mistake domestic affection for market strength

Travel into the future: BA's Willie Walsh, plus Google and TUI, tell Marketing what lies ahead

, put another way, just another 12 months in the travel industry. Yet there are signs that this embattled sector is starting to reinvent its approach to consumers. At last week's annual ABTA travel ... of the industry. The ongoing saga of Air Passenger Duty (APD), for example, continues to provoke the ire of travel ...

Jessops and Nikon team up with social networking adventure travel site Big Earth

LONDON - Jessops and Nikon are supporting new adventure travel social network Big Earth, launched...-seekers to plan independent travel or once-in-a-lifetime adventures with photos, videos and travel advice. Big ...

Sunday Times launches loyalty scheme for travel readers

LONDON - The Sunday Times Travel Magazine is launching a loyalty club that will offer subscribers...of marketing at The Sunday Times Travel Magazine, said the loyalty scheme would reward "our most loyal ...

Volkswagen supports Scirocco launch by sponsoring artists in travelling exhibition

LONDON - VW has commissioned designers and film producers to create work inspired by the new Scirocco, which goes on sale on 1 September.

Premier Travel Inn undergoes £22m rebrand

hotel business, Premier Travel Inn, to Premier Inn at a cost of £22m...., said Premier Travel Inn marketing director Gerard Tempest. The company plans to spend 13m ... brand, including advertising and PR. Travel Inn was renamed Premier Travel Inn in 2004 when parent ...

XL revamps to counter negative image of low-cost travel

to reflect a move away from the negative image sometimes associated with cheap travel....The overhaul by Brandinstinct is intended to distance the travel and leisure group from other competitors because it felt passengers were losing faith in offers of cheap airline tickets, believing ... needs of its customers and how air travel affected the experience. Martin Lock, managing director ...

US travel search engine targets UK and Ireland travellers

LONDON - The US's leading travel search engine, SideStep, has launched a UK and Ireland operation...its first venture outside the US, seven years after it was founded. In the UK, online travel buying continues to grow with online search driving 9.8m travel purchases during the three-month period between ... and Media Contacts. SideStep makes part of its revenue from commission paid by the travel suppliers ...

Times Online debuts luxury travel channel

LONDON - Times Online has launched its internet travel channel covering the luxury holiday's sector...News International, which owns Times Online, said the channel would feature holiday booking advice, flight and hotel information, classified travel ads, and up-to-date currency and weather information. The website will include regularly updated content from The Times' travel columnists, which ...

US demands for European travellers' data 'unjustified'

LONDON - The European Court of Justice has ruled that European airlines' practice of supplying data on passengers to US immigration has 'no legal basis'.

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