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Diverse, ageing and losing faith: dissecting the British consumer in 2013

-services, leisure, pharmacy and travel sectors have long profited from it. However, almost all marketers ...

The perfect gift for today's generation? Get away, together

. Underscoring the importance of travel and escape for British youth, nearly 90% of our respondents agreed with the statement "it s important to travel and experience how different people live." Now consider the fact ... , televisions, and games consoles and it is clear that travel, escape, and discovery are of primary importance ...

Sport: Yacht race sails into the mainstream

+K designed a multi-market network approach for the event, providing the travelling comms team with proactive ...

Think BR: Brands that grow businesses

, personal care Emirates, air travel FedEx, delivery services Google, Internet information ...

Think BR: Customer loyalty in 2011

on what works (and what doesn t). Each sector is different, of course. In travel, restaurants ...

Brand of the Year 2011 shortlist

of the world's top airlines. Expedia The online travel brand has sought to give its marketing a human face with this year's 'People-shaped travel' campaign by Ogilvy Mather. It is part of the brand's strategy of aiming to give travellers a personalised experience, thereby becoming a trusted ...

Biggest brands: Top 100 online advertisers 2009

'Brien, who says his agency has done well for clients, particularly in the travel industry, through the technique of 're-targeting' - when a consumer visits a travel site but quits before making a purchase ... this trend by boosting their investment. High-spending categories in 2008 included telecoms, travel ...

Demand for free services creates opportunity for brands

for nothing online and how this model could spread to other sectors of the economy such as travel ...

Top 100 online advertisers

.67% 39 MBNA Europe Bank 2,142,682 120.39% 4.82% 40 Expedia Travel 2,126,341 53.10% 13 ... Philips Electronics 1,231,622 44.02% 15.03% 75 Intel 1,202,103 66.34% 13.38% 76 My Travel 1 ...

Nielsen reports 10% drop in direct mail volumes

.5% and 12% respectively. Transport and travel firms reduced their activity by 42% and pharmaceutical ... cutbacks by mail-order and travel and transport businesses. Dunn speculates that this may be an effect ...

 

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