Search results for "Travel

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Sales promotion: beyond the zero-sum game of deep price cuts

-Cola, and travel and hotel brands British Airways and Marriott. How they are used online With consumers spending ...

FMCG firms help push digital adspend to record high of £2.6bn

.8 Finance 15.8 Entertainment Media 12.9 Retail 10.6 Travel Transport ...

Unilever's Paul Polman on why 'advertising' means nothing to him, plus his vision for magic, not metrics

and spending 70% of his time travelling, a schedule comprising a meeting with Marketing in the morning ... husband has left you; they don't know what it is if you lose your income all of a sudden. I travel 70 ... . Hobbies: Running, climbing, travel and the arts, of which he says 'all best done with the family. It ...

Revlon's Julia Goldin on her new storytelling strategy, going back to basics and marketers as business leader

'd like to travel more and go scuba-diving, play piano, hiking, reading more books. There's just never ...

P&G Marc Pritchard: The full WACL speech

Marc Pritchard, global marketing and brand building officer, P G: I want to talk about how we can all do this. I want to focus on the power of purpose, the power of people and human insights, and how from this we can create big ideas that can travel the world. I often start off my ...

Q&A: Thomas Cook's Michael Johnson on brand strategy, life after the Redknapps, online challenges and that TUI campaign

travel or holidays, Thomas Cook is the number one thing that they come back with that s all about ... in travel is a clear 50 precentage points behind us. It's a vehicle that's instantly recognisable ... the customer, by talking about our scale, our heritage, our expertise in travel. [The Marketing department] can ...

Marketing, PR and digital: brands bring it all together

, in the travel sector, this can be a frequent occurrence. 'We are learning about online that people rush ...

Behind the IAB figures: Internet and TV benefit from recession

10% Technology 10% Travel transport 9% Telecoms 9% Technology 7% Travel transport 9% Automotive 7% Automotive 8% Property 6 ...

WKD social media campaign to follow rogue employee

, to travel vouchers to help track Wayne down in Europe. At the end of the campaign, Wayne will give ...

Advertisers protest after Google changes European keyword policy

: "We monitored the travel, retail and finance sectors. Before the policy took effect we saw 15 ...

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