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Hogg Robinson reviews PR with rebrand in mind

31 Oct 1997 | by JULIETTE GARSIDE

Business travel and financial services company Hogg Robinson is reviewing its PR as part of a move...Business travel and financial services company Hogg Robinson is reviewing its PR as part of a move to rebrand the business as a corporate support services group. Its travel division works ... its freight business this month, and its high street travel business in 1993 to Airtours, which ...

ANALYSIS: Is this One too far for Virgin? - Richard Branson’s latest foray into financial services could backfire on Virgin’s cuddly image if consumers start falling into debt, writes Patrick Barrett

23 Oct 1997 | by PATRICK BARRETT

synonymous with record shops, soft drinks and low-cost air travel - with their mortgages, life savings...Richard Branson donned a bowler hat last week and asked consumers to trust Virgin - the brand synonymous with record shops, soft drinks and low-cost air travel - with their mortgages, life savings and pay checks. Virgin One, which is targeting only home owners, will be run by Royal Bank ...

College test for Multos system

02 Oct 1997 | by DANNY ROGERS

consumers a variety of facilities, such as credit card, debit card, an electronic purse, travel card ...

 

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