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UKTV's multiple approach pays dividends

the world, was promoted on Lonely Planet bookmarks, cover-mounted on key LP titles and Eden-branded travel ...

Feather Brooksbank promotes California

Client: California Travel and Tourism Commission Agency: Feather Brooksbank Planner: Alastair Taylor Strategy Our research suggested there is a three-stage process to booking a holiday ... .co.uk. Results The campaign delivered 71% awareness across the UK and generated $670m in travel revenue and a ...

Designers star in Habitat campaign

as by colour, art, food and travel. This gave the brand an edge and attracted a network of designers.

Press, not TV, is key to Audi success

Thursday to Friday, with radio covering the start of the week. Space targeted sport, travel and property ...

Colour of Magic campaign charms viewers

to signpost travellers towards the zone. When consumers hit the zone, promotional staff encouraged them ...

Blogger's world trip proves Skype is now mobile

in touch the whole way, using Skype. Her travels and her communications were documented on the Skype Nomad ...

Vital Stats - Holiday Destinations

, but the travel industry is a market that is particularly susceptible to swings in international currencies. So what impact has sterling s struggle had on consumers searching for travel and holidays in the lead up ... experienced strong demand as travellers look further afield when searching for holiday spots. According ...

Brand Barometer - DFS ads make us sit up and take notice

the secret of finding comfort during winter: travelling to the DFS sale. Omnipresent the ads may be ...

 

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