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Sport: Yacht race sails into the mainstream

+K designed a multi-market network approach for the event, providing the travelling comms team with proactive ...

Reputation Survey: Rail Services

As rail travellers returned after Christmas to inflation-busting fare hikes, latest research.../OnePoll, the cost of travel is the public's biggest frustration with rail services - at 45 per cent. It was more ... of travelling to and from work. It is no coincidence that the rail firms cited by the research as having ...

Reputation Survey: Travel agents - Thomas Cook wins travel turf war

Thomas Cook is the travel agent with the best overall reputation, but holiday prices...Thomas Cook has emerged as the travel agent with the best overall reputation in PRWeek ... . Twenty-four per cent of those asked selected Thomas Cook as the travel agent with the best reputation ... as the travel agent that offered the best value for money and Virgin Holidays was named the travel agent ...

Aviation: ABTA forces delay on passenger tax

ABTA, the Association of British Travel Agents, created and led an industry-wide campaign to lobby...on holidaymakers and business travellers To show ABTA's effectiveness as the voice of the UK travel ... . It needed to appear sensitive to climate issues and convey that the travel industry was willing to 'pay its ... . To highlight the public's lack of awareness of the issue, ABTA filmed vox pops of travellers flying out ...

Reputation Survey: Hotels - Premier lives up to its name

, facilities and previous visits were revealed as being insignificant. For domestic travellers, convenience ...

Campaigns: Tourism - Website appeals to stay-at-home Brits

and various online travel sites and regional interest sites. Results The site had a threefold rise ...

Travel: Projects Abroad rounds up volunteers

programme to provide comment on news stories and debates related to gap year travel and overseas ... , The Independent, i, The Times, The Guardian and the Daily Express, and in numerous travel magazines. Results Relationships were developed with all mainstream travel media. Following a 500-word bylined piece by Dr Slowe ...

Campaigns: Tourism - Burlesque beauties take off for Virgin

. It was also a time when the UK travel industry was battling against extreme weather conditions, which had...viral fodder, vital for travel PR campaigns. The number of YouTube hits illustrated ...

Campaigns: Cult movie boosts appeal of Brighton

.com - To highlight Brighton's quirky, retro side. Strategy and plan Rooster targeted travel journalists ... of York's Picturehouse in Brighton. Invitations to the film and the premiere were sent to key travel ... leading up to the film's release, Brighton Rock-themed features appeared in the travel pages of The Times ...

Voluntary sector - Stroke Association challenges footie fans

each day to track his progress. A travelling team also tweeted from each location. MEASUREMENT ...

 

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