16 Feb 2012
| by John Owens
+K designed a multi-market network approach for the event, providing the travelling comms team with proactive ...
19 Jan 2012
| by John Owens
As rail travellers returned after Christmas to inflation-busting fare hikes, latest research.../OnePoll, the cost of travel is the public's biggest frustration with rail services - at 45 per cent. It was more ...
of travelling to and from work.
It is no coincidence that the rail firms cited by the research as having ...
03 Nov 2011
Thomas Cook is the travel agent with the best overall reputation, but holiday prices...Thomas Cook has emerged as the travel agent with the best overall reputation in PRWeek ...
.
Twenty-four per cent of those asked selected Thomas Cook as the travel agent with the best reputation ...
as the travel agent that offered the best value for money and Virgin Holidays was named the travel agent ...
22 Sep 2011
| by Lizzie Pook
ABTA, the Association of British Travel Agents, created and led an industry-wide campaign to lobby...on holidaymakers and business travellers
To show ABTA's effectiveness as the voice of the UK travel ...
. It needed to appear sensitive to climate issues and convey that the travel industry was willing to 'pay its ...
.
To highlight the public's lack of awareness of the issue, ABTA filmed vox pops of travellers flying out ...
15 Sep 2011
, facilities and previous visits were revealed as being insignificant. For domestic travellers, convenience ...
11 Aug 2011
and various online travel sites and regional interest sites.
Results
The site had a threefold rise ...
04 Aug 2011
programme to provide comment on news stories and debates related to gap year travel and overseas ...
, The Independent, i, The Times, The Guardian and the Daily Express, and in numerous travel magazines.
Results
Relationships were developed with all mainstream travel media. Following a 500-word bylined piece by Dr Slowe ...
28 Jul 2011
| by Jenny Cornish
. It was also a time when the UK travel industry was battling against extreme weather conditions, which had...viral fodder, vital for travel PR campaigns. The number of YouTube hits illustrated ...
20 Jul 2011
| by Jenny Cornish
.com
- To highlight Brighton's quirky, retro side.
Strategy and plan
Rooster targeted travel journalists ...
of York's Picturehouse in Brighton.
Invitations to the film and the premiere were sent to key travel ...
leading up to the film's release, Brighton Rock-themed features appeared in the travel pages of The Times ...
07 Jul 2011
each day to track his progress. A travelling team also tweeted from each location.
MEASUREMENT ...