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Media: In Brief - New information for Radio 1

28 Mar 1997 | by JOHN-PIERRE JOYCE

April. The Updates will cover live music, multimedia, travel and movies, airing Monday to Thursday...BBC Radio 1 is introducing four new information slots to its weekday evening programming from 7 April. The Updates will cover live music, multimedia, travel and movies, airing Monday to Thursday from 8.30pm. ...

London Transport to centralise pounds 5m advertising

28 Mar 1997 | by EMMA HALL

with a series of posters that contrast bus travel with the hassle of driving a car. One shows a couple ...

BT adopts fly-on-the-wall style for Friends and Family

28 Mar 1997 | by JOHN TYLEE

almost be a travel programme, Monica Middleton, the agency account director on the business, said ...

Accounts under Review - 24 March 1997

28 Mar 1997 | by MICHELE MARTIN

, Publicis, BDDP Traveller (Conde Nast) 0.6 N/A N/A N/A Typhoo Tea ...

FOCUS: GRADUATE RECRUITMENT - Rising to the post-university challenge/PR remains one of the most popular career choices for outgoing graduates. Consequently, in-house departments and agencies have made their recruitment procedures more rigorous Danny Roge

28 Mar 1997 | by DANNY ROGERS

others although successful candidates are also showing a trend towards having either travelled ...

Design Choice: Pyramid Teabags

27 Mar 1997 | by ANTON RUSH, Director, Rush Applebee

they fancy a cuppa, but while Brits probably have an equal reverence for the product we prefer to travel ...

Sales Promotion: Hey! you over there - Just what does it take to grab consumers’ attention and keep it? Louella Miles asked some leading marketers about how they approach this thorniest problem

27 Mar 1997 | by LOUELLA MILES

product off the shelf. But they don t necessarily drive huge volumes of travel bookings ... one that has met all our criteria, she says. Travel is a market where purchasing decisions ...

Marketing Focus: More than a woman - Advertisers can no longer patronise female consumers with outdated stereotypes, writes Jane Bainbridge

27 Mar 1997 | by JANE BAINBRIDGE

and travelling all coming higher in the dream stakes. Travel companies take note: many women don t fit the 2 ...

STOP PRESS: Wilson gets the wave from Green Flag

21 Mar 1997 | by LEXIE GODDARD

Green Flag, the motoring, home and travel assistance group has appointed its first head of PR...Green Flag, the motoring, home and travel assistance group has appointed its first head of PR. Helen Wilson, formerly PR manager for travel firm Airtours, will be building up the Green Flag brand name, formerly known as National Breakdown. ...

Doner Cardwell ads for SeaFrance take on humorous slant laun

21 Mar 1997 | by JOHN TYLEE

at the English because they don t travel by SeaFrance. In the 30-second spot, the Frenchman says the English are as mad as a box of frogs because they don t travel by SeaFrance. The Frenchman goes ...

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