07 Nov 1997
| by LIBBY BROCKOFF
Atlantic did for
air travel - demystify the process and make it relevant to our
lives.
Our task ...
06 Nov 1997
| by DANNY ROGERS
Channel 5 s head of customer services, Kevin Coyne, moving from the
elusive youth market to the grey sector by joining Saga Services as its
new managing director.
Saga Services, a subsidiary of Saga Travel, markets discounted insurance
and home delivery services to the 50-plus age group ...
25 Sep 1997
| by WINSTON FLETCHER, chairman of Bozell Gr
are based on
Intel workers wearing protective clothing or bunnie suits , board a
TechMobile and travel...Computer-chip manufacturer Intel is launching the Pentium 11, its
most powerful processor yet, with a multi-million pound campaign
featuring the BunnyPeople of previous ads. BunnyPeople, who are based on
Intel workers wearing protective clothing or bunnie suits , board a
TechMobile and travel ...
18 Sep 1997
| by PATRICK BARRETT
into other sectors by launching products and
services in the leisure and travel markets....The Goldfish credit card brand is to do a Virgin and take its
financial services brand into other sectors by launching products and
services in the leisure and travel markets.
British Gas ...
and are looking at different sectors, such as leisure and travel,
but not necessarily in a financial context. We ...
11 Sep 1997
| by KEN GOFTON
that marketing in the holiday and travel
sector is finally coming of age....The move by Going Places to launch its own version of Tesco s
Computers for Schools suggests that marketing in the holiday and travel
sector is finally coming of age.
With the holiday companies succeeding in reducing reliance on price
cutting as their main marketing tool, it will now fall to other ...
21 Aug 1997
| by CLIVE COULDWELL
, TrafficLink, supplies traffic and
travel information to a number of leading commercial radio stations ...
at international travellers and took
the form of an airport poster campaign. It was developed by BBDO West ...
06 Jun 1997
| by STEVE SHIPSIDE
industries, and acts as
an international air travel and telecommunications link. Bahrain s Ras
Abu Jarjur ...
05 Jun 1997
| by DAVID MURPHY
per week, while 43% of senior executives
spend more than six hours each week travelling to and from...British managers attend 1171 million meetings each year, averaging
out at six meetings per manager per week, while 43% of senior executives
spend more than six hours each week travelling to and from meetings.
But with the growing power of the telephone and the personal computer,
it doesn ...
13 Feb 1997
| by JULIAN LEE
and travel services by supermarket groups.
Watchdog Ofgas estimates that a number of new players ...