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NEWS: Royal Air Maroc hires Grayling for Euro push

FFr2 million (pounds 253,000) promotional push into the European travel market....Royal Air Maroc, Morocco s state-owned national airline, has hired the Grayling Group to handle a FFr2 million (pounds 253,000) promotional push into the European travel market. Grayling ... will be targeted specifically at business and leisure travellers, travel agents and tour operators through a ...

NEWS: AT Mays signs up Results to spread expansion news

AT Mays, the UK s biggest independent travel agency chain, has signed up Results PR in an effort...AT Mays, the UK s biggest independent travel agency chain, has signed up Results PR in an effort ... in Gatwick and Corby, was appointed last week over three other travel specialists. It will carry out a six ... -largest travel agent in the UK after Lunn Poly and Going Places, is planning to expand its 417 branches to 500 ...

DIARY: Why Eurostar’s incentive to drum up trade belongs on the compost heap

like a Bobbited organ. It was, they said, The best incentive ever to travel Eurostar ... class Eurostar travellers of yore, received the rather novel promotion, teasingly wrapped in a white ...

PROFILE: Alan Goldsmith, Shell UK; Shell suits UK accountant

straight from university, lured by the buzz of big business and the prospect of travel. Although ...

THIS WEEK: British Airways has unveiled the second part ...

Leisure , targeting leisure travellers, will run parallel to Dreams , which targets business travellers...British Airways has unveiled the second part of its pounds 100m branding campaign through M Leisure , targeting leisure travellers, will run parallel to Dreams , which targets business travellers. Two people dancing in the air above a lake, a child driving a car on the in ...

THIS WEEK: Stena launches pounds 6m ad attack

itself from the mass of discounts on cross-Channel travel by offering a clear pricing strategy ...

MARKETING MIX: PROFILE; Park life; Bill jones * UK managing director, sales and marketing * disneyland paris

, he has his work cut out. Coming to the job from the business-to-business travel arena, Jones ... . He s a travel man, a sales guy and a manager whose is enormously enjoying the advertising role ... -president of Eaton Travel. His task was to stop the company haemorrhaging cash. He stemmed the flow successfully ...

FOCUS: BUSINESS TV; Business tunes into the small screen

the growth will be driven by a desire to cut travel budgets, the trend towards teleworking (employees ... of interviewing BT s customers or personnel without having to travel long distances. Holmes and Marchant ... time costs involved in international travel. Barry Leggetter adds: We will use the technology ...

CLOSE-UP: THE PEOPLE’S JURY; Popular spots do boost sales

in front of travellers at an airport. JWT s cable television ads starring Dawn French also attracted ...

THIS WEEK: Eurostar ads to highlight price

travelling together a combined fare of pounds 99. Students will be able to travel for pounds 49 from mid-June. The aim is to encourage younger travellers. Eurostar is the train for everyone, said ... . Meanwhile, business travellers will be able to exchange first-class tickets on Eurostar for travel ...

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