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ANALYSIS: Why Going Places wooed Blind Date

12 Dec 1996 | by HARRIET MARSH

as the precursor to the introduction of more sophisticated marketing techniques at the travel agent. The firm ...

MARKETING MIX: The castaway client

12 Dec 1996

), an Internet link will mean little to me. My most essential object will be a Grundig travellers short ...

NEWS: Pontin’s image to get PR push

06 Dec 1996 | by REBECCA DOWMAN

s marketing services manager, said the company would continue to use its long-time travel specialist Results PR. We want to extend our PR, most of which was formerly aimed at the travel press ...

NEWS: STOP PRESS

06 Dec 1996

to become a management consultant at Coopers and Lybrand. Campus Travel outsources with Marketeer Campus Travel, the UK s leading student travel organisation, has appointed Marketeer in a decision ...

SCANDINAVIAN MEDIA: Scandinavian newspapers on the attack; Chasing the Holy Grail of the personalised newspaper

06 Dec 1996 | by STOVIN HAYTER

supplements with the main paper and not the women s or travel sections. It could not only save the publisher ...

NEWS: Fergie hired consultant for autobiography launch

06 Dec 1996

. Penny came in to help during the UK and American media tours while I was travelling with the Duchess ...

PROFILE: John Noulton, Eurotunnel; The reluctant PR firefighter

06 Dec 1996 | by LEXIE GODDARD

in 1992. He talks fondly of my tunnel and claims to have travelled through it over 200 times ...

NEWS: Women say current advertising images are sexist and dull,

29 Nov 1996

, are the new dreams and aspirations of women - which are more likely to centre on extensive travel ...

NEWS: Review; Marketing and advertising news in the week’s press...

29 Nov 1996

sabbatical to travel. Astles was responsible for mail-order titles such as One to One, a trial cable TV ...

INTERACTIVE: CASE STUDY/BT TOUCHPOINT; BT’s talking kiosks provide a direct line to the consumer on the street

29 Nov 1996 | by GORDON MACMILLAN

, offering sport, news, weather, travel and entertainment services provided by leading companies through a ...

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