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Lastminute.com campaign goes back to basics

22 Apr 2013 | by Alex Brownsell

After seeking to extend its business with a wider leisure proposition, the dotcom pioneer has rolled out a brand strategy aiming to reaffirm its position as the leader in last-minute travel. The TV ... , friends and couples agreeing to travel to destinations such as New York, Paris, Istanbul and Barcelona ...

ASOS, British Gas and O2 lead Marketing Society Awards 2013 nominations

26 Mar 2013 | by Staff

- Delivering record audience through applied insights ODA - Delivering unprecedented travel behaviour ...

Avios appoints MBA to DM and digital account

18 Jan 2013 | by Ian Darby

Avios, the travel loyalty programme previously known as Airmiles, has appointed MBA to handle its...it is "simple to pronounce and evokes travel and flights in many languages". ...

OgilvyOne sweeps board at DMA Awards

05 Dec 2012 | by Daniel Farey-Jones

Agency Automotive Bentley Motors Targetbase Claydon Heeley Travel and holidays ...

Email marketing approval ratings hit all time high, claims research

25 Oct 2012 | by Matthew Chapman

and high street retail, home shopping and travel sectors are deemed to be the best at email marketing ...

Thomson's adults-only hotel promise ruled misleading

27 Jun 2012 | by Loulla-Mae Eleftheriou-Smith

A branded travel brochure, and the Thomson Holidays website, stating "Exclusively for adults", received a complaint from one consumer that it was misleading after she stayed at the advertised "adults-only hotel" in the Ermones Atlantica Grand Medierraneo Resort, Corfu, and found children staying there ...

KLM launches nine-month Facebook initiative

04 May 2012 | by Loulla-Mae Eleftheriou-Smith

The activity, called 'The Travel Diaries' goes live today (4 May). It gives KLM's Facebook fans access to a series of films showcasing nine popular cities across the globe Buenos Aires, New York, Lisbon, Rio de Janeiro, Vancouver, Berlin, San Francisco, Amsterdam and Havana. The videos give users ...

Love Home Swap to ramp up marketing and partner with Mumsnet

23 Feb 2012 | by Loulla-Mae Eleftheriou-Smith

Love Home Swap ( www.lovehomeswap.com ) is launching a marketing campaign at the end of March, featuring digital, radio, and direct activity. It will be supported by press inserts across newspapers and travel, style and property magazines and will run for three months. The activity uses the strapline ...

TBG Digital, AKQA and Adam & Eve lead Revolution Awards 2012 nominations

02 Feb 2012 | by Staff

Marshall Warren, excite fallen angel Leisure/Travel AKQA, Nike training club Fortune ...

Warner Leisure Hotels launches new TV ad

03 Jan 2012 | by Loulla-Mae Eleftheriou-Smith

Warner Leisure Hotels, the travel brand owned by Bourne Leisure, has launched a multimedia campaign

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