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Agencies back free computers plan in exchange for ads

18 Dec 2003 | by MediaWeek

Agency giants Omnicom and Interpublic are backing a scheme to send 200,000 free PCs to UK consumers in exchange for them viewing a "TV-style" ad every 20 minutes. The venture is the brainchild of Metronomy chief executive John Thornhill and is to be financed by travel agency mogul Terry Fisher, a former ...

MEDIA STRATEGY: Condé Nast?s online advertising campaign

11 Dec 2003 | by MediaWeek

, Glamour and GQ as well as Condé Nast Traveller, Vanity Fair and Tatler - targeted with the latest ...

Movers and Shakers

05 Dec 2003 | by MediaWeek

Group; and Arrival, a luxury travel magazine for Sovereign travel. He will report to Sue Douglas ...

Wallpaper?s travel mag for trendies

04 Dec 2003 | by MediaWeek

Wallpaper?s travel mag for trendies...Style magazine Wallpaper is branching out into foreign fields with the launch of a new "urban travel" magazine called Navigator. The launch is an extension of the travel section within the magazine ... -packaged, fast-track guide for the sophisticated, design-conscious traveller, determined to see and experience ...

GWR moves to Digital Media Sales for Classic FM TV

04 Dec 2003 | by MediaWeek

number of small multi-channel brands including Rapture TV, Reality TV, the Travel Channel and music ...

News in Brief

04 Dec 2003 | by MediaWeek

International Air Travel Survey in June next year. The International Media Exposure study, which will highlight the media habits of international travellers, is based on 2,000 interviews carried out at airports ...

News in Brief

04 Dec 2003 | by MediaWeek

Magazine" in January, extending its portfolio in the travel and property sector to six magazines. Merricks ...

Letter - Remember the smaller fish

27 Nov 2003 | by MediaWeek

Your snippets piece on Delicious (Food mag market heats up, November 14, page 5) said it was the first launch in the food sector for 14 years. This is incorrect. Food and Travel magazine launched six years ago and is on sale in 44 countries, including the UK, where you will find it has listings ...

Stop Press

20 Nov 2003 | by MediaWeek

an advertising campaign for the musical Mamma Mia this week at Gatwick South. Using travel and airports as a ... South handles 8.3 million travellers a year. Metro International has appointed former ...

Air Miles brings Naked on board

13 Nov 2003 | by MediaWeek

ties with British Airways to become a full-blown travel agency. The agency will work with media ... with the rest allocated to direct marketing. The relaunched Air Miles Travel Club has signed up 18 airlines ... slogan "The more you go, the more you grow" is designed to appeal to the emotional benefits of travel ...

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