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Judge and Jury: World’s fastest offer needed an equally fast phone response - It would have taken a finger flying at supersonic speed to have stood a chance of getting through on the phone lines for the British Airways pounds 10 Concorde ticket of

28 Feb 1997 | by JENNIE KETTLEWELL, chief executive, Sha

financially constrained to subsonic travel. Plus, it was two days before Valentine s day and it s a fact of modern travel that airlines have trained the British public to bargain hunt. Eager callers ...

What The Papers Say: Commuters taken for a free ride

28 Feb 1997 | by ROBERT GRAY

they were being offered a free day s travel - a PR move that was accepted but did little to assuage ...

Cyprus plays culture card to raise tourism

28 Feb 1997 | by LEXIE GODDARD

The Cyprus Tourist Organisation is trying to steer the island s image away from Greek/Turkish conflict with a new PR campaign highlighting its cultural riches. The intensive six-month programme is being handled by the specialist travel PR, advertising and marketing firm WT Associates ...

Industrial Relations: The public privations of rail privatisation - Unless the rail industry comes up with a single voice, when problems occur within one area, privatised companies across the nation risk being tarred with the same brush

28 Feb 1997 | by ROBERT GRAY

. South West tried to make good the damage later in the week by offering free standard rail travel ...

Focus: Conferences and Exhibitions - Coming up with a crowd puller/No longer the beanos of the 1980s, the new breed of conference is being viewed as a valued element of communications strategies. Sue Bryant reports

28 Feb 1997 | by SUE BRYANT

, their best year since the 1980s, says David Hackett, chairman of event management company The Travel ... , budgets are slowly increasing as confidence in the economy returns. The Travel Organisation carried 26 ...

Politicians, not celebrities, should be the ones fighting this election

28 Feb 1997 | by BERNARD INGHAM

, such as obnoxious new age travellers and car parking charges, have encouraged me publicly to support ...

Media: Icon targets high class traveller

21 Feb 1997 | by ROBERT GRAY

Icon Publishing has launched Holiday, a magazine for upmarket travellers ....Icon Publishing has launched Holiday, a magazine for upmarket travellers . Edited by Chris Ferris the publication is aimed at an AB audience with disposable income who go on several holidays a year. It will cover a balance of long and short-haul destinations. ...

This Weeks’ Big Question: Are freebies an effective PR tool?

21 Feb 1997 | by ROBERT GRAY

effect and offend the journalist. In the travel business you can no longer offer journalists trips and expect to get copy back. Travel now tends to come under staff reporters rather than travel editors. I d ... your wares, to demonstrate the essence of the car. In the case of the travel industry it would ...

Time for a change after Hullin resigns top PR post

14 Feb 1997 | by JOHN-PIERRE JOYCE

One of the highest paid jobs in public relations is up for grabs following the resignation of Time Warner s Tod Hullin. Senior vice-president of corporate communications at the entertainment and publishing giant for six years, Hullin says he is quitting to read, rest, travel and write . His ...

’Freebies’ cost dear under new tax laws

14 Feb 1997 | by LEXIE GODDARD

journalists with a camera or hi-fi to review to sending a travel writer to Jamaica for a week ...

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