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The impact of Google's first 10 years on marketing

16 Sep 2008 | by Robert Gray

biggest search advertising sectors are travel, retail, finance, technology and automotive. How, then, are marketers in such fields adapting their strategies ? Travel: navigational aid Roger Smith, Accor Hotels director of marketing projects, UK and Ireland, is in no doubt as to Google's impact on the travel sector ...

Media brief: Telegraph Media Group seals tie-up

16 Sep 2008

Telegraph Media Group has sealed a six-month tie-up with South African Tourism to launch a travel

Andrew Walmsley on Digital: Mix doesn't always match

16 Sep 2008

.5% of the site's page impressions. - The Mail's travel offering, travelmail.co.uk, and finance site ...

Lastminute.com names Abbie Cranage marketing head

08 Sep 2008 | by Jemima Bokaie

Carnage, who joins the travel firm on 15 September from Match.com where she was marketing director, replaces Fleur Studd who is returning to Australia. She will report to UK marketing director Julie Davidson ... across its travel and lifestyle categories. She will be tasked with developing a marketing strategy ...

Vodafone service allows users to text via Facebook

08 Sep 2008 | by Alison Donnelly

for the duration of the pilot. An added advantage of this service is that travellers can also text their friends ...

Andrew Walmsley on Digital: Web power to the people

27 Aug 2008

travel agent, for example, could use the tool to place results from their site next to Yahoo! results, so ...

Nokia links with Lonely Planet to offer phone-based maps

20 Aug 2008 | by Alison Donnelly

LONDON - Nokia had joined forces with travel company Lonely Planet to sell maps and city guides....99 and the guides will help travellers to find recommended places to eat, shop and sleep, as well as describing the popular sights and nightlife for each destination. Lonely Planet is a global travel information company that has more than 360 writers, researchers and photographers, producing travel books, digital guides ...

Volkswagen supports Scirocco launch by sponsoring artists in travelling exhibition

20 Aug 2008 | by Staff

LONDON - VW has commissioned designers and film producers to create work inspired by the new Scirocco, which goes on sale on 1 September.

Avis rolls out banner ads for rental offers

19 Aug 2008 | by Alison Donnelly

The brand is rolling out banner ads targeting a cost-conscious audience through regional press and travel sites. It will run a three-week online promotion offering 500 cars for 1 a day from its offices at 12 UK and eight European airports. The online campaign will specifically promote the company's Home ...

Digital brief: Lastminute.com extends campaign

19 Aug 2008

Lastminute.com, the online travel brand, is extending its 'Unleash summer' campaign to include

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