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Air Miles picks MBA to build on repositioning

strategy that reflects the brand's repositioning as a comprehensive travel service provider. MBA ... was Air Miles' biggest-ever promotion and was regarded by travel industry experts as an effective vehicle ...

MEDIA BRIEFS: Sky launches 24-hour shopping channel

Sky Travel Shop. The channel launches on February 1 and has signed up former BBC children's presenter

BRANDING: Lunn Poly trials 'refined' format for megastores

Lunn Poly, the UK's largest travel retailer, is opening an out-of-town megastore near Swansea...prototype 10,000-square foot store near Leicester. Lunn Poly, which is part of travel group TUI, has since ...

BRANDING BRIEFS: Famous Grouse launches pos unit

Famous Grouse has launched a point-of-sale unit for use in duty-free and travel retail environments

DIRECT: Air Miles picks MBA to build on repositioning

strategy that reflects the brand's repositioning as a comprehensive travel service provider. MBA ... was Air Miles' biggest-ever promotion and was regarded by travel industry experts as an effective vehicle ...

MEDIA: Contract magazine sector mushrooms

downturn has caused the financial services and travel industries to scale back their use of customer magazines. Customer publications from financial brands have fallen from 64 to 50, while travel industry ...

Ebookers appoints Unique Digital

Ebookers, the online travel company, has appointed Unique Digital to handle all online media

STOP PRESS: E-bookers buys Travelbag Holdings

E-bookers, the online travel agency, has bought Travelbag Holdings including the Travelbag, Bridge

MEDIA BRIEFS: Observer joins forces with Emirates Airlines

timed to coincide with the launch of the Observer Travel Magazine on January 26.

MEDIA BRIEFS: Spa Magazines launches health quarterly

. The magazine, priced £3.40, will include features on spas and natural therapies as well as travel features

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