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Branson to join in Virgin Trains zombie game

05 Aug 2010 | by Jacob Mathias

of liberating travellers from the drudgery of mind-numbing car journeys." Annerie Hughes, head of marketing ...

Future TV: Telly's vision

13 May 2010 | by Adam Woods

, although its holiday and travel services remain on Freeview. Star Trek viewscreen When the producers ...

Helen Edwards on Branding: From checkout to grave

11 May 2010 | by Helen Edwards

in clothing and furniture retail, insured one in 10 people and offered services from banking to travel ...

Digital Report: Keep your affiliates onside

28 Apr 2010 | by Andrew McCormick

affiliate marketing than, say, a clothes retailer or travel website. For some brands, affiliate marketing ... of Lastminute.com's business, not least because the travel brand has implemented a series of updates to its ... Junction in 2003. The travel website's positioning for 2009 was to 'inspire travellers and act ...

Mark Kleinman on marketing and the City: Airlines under a cloud

27 Apr 2010 | by Mark Kleinman

of thousands of stranded travellers in need of cash may have led some firms to ignore their conscience. Instead ...

Best supporting role

14 Apr 2010 | by Noelle McElhatton

and project the glamour of travel. Contrived placement, which does happen, can look crass ...

Profile: Looking for loyalty

14 Apr 2010 | by John Reynolds

and travel Favourite brand: Waitrose ...

British Airways' pre-emptive strike

30 Mar 2010 | by Sara Kimberley

As thousands of people were scrabbling to change their travel arrangements earlier this month, to avoid being stranded by the British Airways strikes, the airline was conducting a damage-limitation exercise via YouTube. This quick social-media turnaround was not an off-the-cuff response to the crisis ...

Profile: Time well spent

30 Mar 2010 | by Alex Brownsell

himself from the daily sales pressures of the travel and leisure industry, perhaps a reflection of a ... with the primary booking season. 'In the travel market it can be very noisy in the early part of the year,' adds ... in the market place, and they spend the most on lifestyle and travel products,' he says. 'We focus on that core ...

Andrew Walmsley on Digital: Best behaviour

24 Mar 2010 | by Andrew Walmsley

interest; now advertising to a travel audience can be sold in a gardening environment, substantially ...

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