Profile: Power behind The King
03 Nov 2010 | by John Reynolds
. Travelling has been a necessary element of Power's career, which has spanned roles at tea and coffee ...
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McDonald's in fresh push to combat 'McJob' perceptions
25 Nov 2010 | by Sarah Shearman
working at McDonald's. The campaign also includes the work of a McDonald's film crew who travelled ...
Don't make a promise you can't keep
18 Aug 2010 | by Kim Benjamin
,' says Celia Pronto, marketing director at STA Travel. The travel operator has a 'price-beat guarantee ... -street or online travel agents. Pronto believes that the key issue with any promise-based campaign is to ensure ...
McDonald's confirms volunteer sponsorship of London 2012
09 Jul 2010 | by John Reynolds
tickets and travel advice. In addition to a headline sponsor, LOCOG is looking to sign up a series of tier ...
Power 100: Next Generation
02 Jun 2010 | by Nicola Clark
in an ivory tower - when Heathrow's Terminal 5 launched, she was on hand to offer travellers support. 'It ...
Marketing's Power 100
26 May 2010 | by Nicola Clark
Marketing's annual list of the 100 most influential people in the industry is the definitive guide to who calls the shots.
McDonald's to sponsor Olympics volunteering
25 May 2010 | by John Reynolds
to be provided by volunteers at London 2012 include first aid, interpreting, checking tickets and travel advice ...
Starbucks to open coffee shops in service stations
24 Feb 2010 | by Joe Thomas
to be adding an additional leading world brand to offer the travelling public at our motorway service areas ...
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