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The Marmite effect: it's better to be a polarising brand that people love or hate than to be ignored

15 Sep 2009 | by Nicola Clark

never tried it, they will neither love it nor hate it. This is the reason finance and travel brands top ... % 5 Bank of America 4% 68% 27% 6 AIG 8% 68% 25% 7 STA Travel 17% 68 ... divisions, with 41% of women loving or liking the Evian brand compared with 27% of men. Travel ...

Power 100 Marketers of 2009: 51-100

27 May 2009 | by Staff

on ITV. 67. Tim Williamson, TUI B While 2008 spelt doom and gloom for some travel marketers ... as part of a restructure at the travel group, which was formed following a merger with First Choice ...

 

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