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First Direct returns to 'challenger' origins with 'unexpected bank' relaunch

22 May 2013 | by Alex Brownsell

character travelling across London explaining why it is a First Direct customer, including visits to a cafe ...

Virgin Atlantic marketer Simon Lloyd departs in restructure

20 May 2013 | by Alex Brownsell

"continued weak macro economy" and "severely dented demand for business travel" as a result of the Olympic ...

Marketing Leader of the Year: The candidates - Rebecca Van Dyck

17 May 2013

in business what would you have been? Something involving travel. Tell us a secret. I invented ...

Marketing Leader of the Year: The candidates - Peter Duffy

16 May 2013

Travellers are falling out of love with budget airlines - how did you buck the trend with your brand? Being serious about listening to customers and changing the business to make it more like how they want it. What is the biggest challenge facing the marketing industry over the next year ...

Why marketers are ditching their brands for life in adland

13 May 2013 | by John Reynolds

happen. It s incredible how a simple 'thank-you' from the client creates so much goodwill and travels so ...

Sponsors ready Fergie tributes while sports marketers voice concerns

08 May 2013 | by John Reynolds

at the club as a director and ambassador." Thomas Cook, the club's official travel partner, and Aon ...

Sony Mobile creates Northern Lights-inspired music video

07 May 2013

Members of alternative rock bands OK Go and Pyyramids travelled with photographer Martien Mulder

Net-a-Porter partners The Dorchester for first 'micro app'

03 May 2013 | by Matthew Chapman

. The project is targeting an audience of "affluent, well-travelled, fashion-loving women" by tapping ...

Joanne Looby, Diageo

29 Apr 2013

interest in people and their behaviours. I am not very good company when I travel my people-watching gets ...

Jessica Reading, LateRooms.com

29 Apr 2013

: There are challenges in as much as the hotel and travel industries are ever-changing, and we have to keep our ideas ... : Travel is an ever-changing industry in which almost every consumer partakes in one form or another. One of the huge trends in the last few years has been the phenomenal growth of the OTAs (online travel agencies ...

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