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PRIVATE VIEW

31 Jan 1997 | by MIKE COZENS, creative director of Young

Client: Alison Copus, general manager, marketing Brief: Encourage young people to travel on Virgin ...

DIRECT: Will a two-year lifestyle study woo advertisers?

31 Jan 1997 | by ROBERT DWEK

, albeit with editorial guidance The survey covers several categories, including holidays and travel ...

DIRECT: ON THE RECORD - Iain Ferguson

31 Jan 1997 | by MICHELE MARTIN

hobbies? I shoot a bit and love travelling. And, of course, there s the SPCA. Don t worry ...

PICK OF THE WEEK

24 Jan 1997 | by GIDEON SUMMERFIELD

desert. It s about the emotional excitement of travel and it gets the brand bang to rights. Written...Stefano Hatfield chooses the new Virgin Atlantic Economy Class ad from Rainey Kelly Campbell Roalfe: A refreshing change from synchronised fleet displays or shots of kabuki theatre and the African desert. It s about the emotional excitement of travel and it gets the brand bang to rights ...

THE INDEPENDENT ON SUNDAY: AN EXPERT’S VIEW: Independent on Sunday’s revamp is a step forward, Gary Dubavin-Hands says

24 Jan 1997 | by GARY DUBAVIN-HANDS

, Spending, covers travel, property (both cut from the Review) and personal finance (cut from Business). Travel opens well but lacks the clarity of layout of sections one and two. Property and personal ... and introduces a health feature. The Sunday Review jettisons travel for a TV listings guide. If the title ...

DOES PLANNING HAVE A FUTURE? [SH] At all stages of the ad process, outside researchers are seen as the best use of resources. Just how hard will planners have to work to justify their existence and are they tough enough to hold on to their territory? Emma

24 Jan 1997 | by EMMA HALL

, spends much of his time doing international work, coming up with solutions that can travel ... strategy and innovation - while the agency travels downstream - focusing on creative inspiration ...

CRAFT: PORTFOLIO: BDH Athletico

24 Jan 1997 | by JIM DAVIES

travelling up to London. And where did the name come from? Well, we re all heavily into football ...

CAMPAIGN CRAFT: TECHNIQUE: Vacuum ad gets fancy motion-control treatment [SH] Take an amazing journey to the middle of a carpet with Gideon Summerfield.

24 Jan 1997 | by GIDEON SUMMERFIELD

side in the motion-control studio, with the camera coming in at one end and travelling its length ...

GLOBAL BRIEF: Affable adman takes Cannes - What can a new president offer adland’s best-known festival, Karen Yates asks

23 Jan 1997 | by KAREN YATES

agency, he divides his time between watching ads (exotic travel, sumptuous meals etc), attending advertising festivals (ditto) and travelling the world to make sure his network, Leo Burnett, stays up ...

REVIEW: Marketing and advertising news in the week’s press

23 Jan 1997 | by CLAIRE BEALE

pounds 200 million in compensation following the revelations last year that its Reed Travel Group had ...

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