19 Dec 1997
| by ELEANOR TRICKETT
every 22 minutes, you ll hear business news, travel, sport and two sets
of headlines. In fact...You give us 22 minutes. We ll give you the world, is the boast
from the New York radio station, 1010 WINS. To translate this from
mediaspeak, WINS is a rolling news service on a cyclical format, so
every 22 minutes, you ll hear business news, travel, sport and two sets
of headlines. In fact ...
14 Nov 1997
| by MAIRI CLARK
Marketing grown-up films, such as the Full Monty, on a grown-up
medium, the Internet, may be child s play, but how do you persuade
teenage males to visit what is essentially a site for a children s
film?
24 Oct 1997
| by PIPPA CONSIDINE
schedule which includes business travellers: I don t view inflight as
stealing money from other print ...
Airways High
Life magazine keeps the attention of all sorts of travellers, both
business and leisure ...
is specifically aimed at frequent business travellers
making short-haul hops in Europe. Although it has seen its ...
17 Oct 1997
| by NIGEL MORRIS
and assorted digital travellers about their social and
cultural vision of tomorrow. One of the most ...
The Travel Channel, the Landmark-owned cable TV station, has picked
McCann-Erickson to boost its...The Travel Channel, the Landmark-owned cable TV station, has picked
McCann-Erickson to boost its profile with cable operators and potential
viewers.
The initial appointment is for a two ...
able to show
the channel a lot of our research in the travel and leisure areas.
The Travel ...
26 Sep 1997
| by ALASDAIR REID
On the evidence of the launch issue, Traveller s contributors don t
tend to visit the world...On the evidence of the launch issue, Traveller s contributors don t
tend to visit the world ...
. It s chock-full of ads, and I don t mean for suntan oil or
diarrhoea tablets.
This is travel ...
need a top-up mortgage to acquire.
But Traveller is published by Conde Nast, a publishing ...
19 Sep 1997
| by ALI QASSIM
The Brits do it on carpets, the Scandinavians on natural pine
surfaces, Mediterranean people prefer hard tiles and the Germans insist
on total hygiene. These were the results of Lever Europe s
investigations into the household cleaning habits of consumers across
Europe. The logical conclusion? It is...
12 Sep 1997
| by ANNA GRIFFITHS
Conde Nast has unveiled the launch campaign for its glossy travel
title, Traveller, which goes...Conde Nast has unveiled the launch campaign for its glossy travel
title, Traveller, which goes ...
scenes, with
upmarket travellers set against distinctive destinations such as Venice
and New York ...
in
October. Media buying is by Optimedia.
Traveller s editor, Sarah Miller, commented: In an area ...
29 Aug 1997
| by ANNA GRIFFITHS
Conde Nast is launching its new glossy travel magazine, Traveller,
on 18 September, supporting...Conde Nast is launching its new glossy travel magazine, Traveller,
on 18 September, supporting ...
to carve out a niche with the launch. It hopes
to take advantage of the buoyant overseas travel market ...
and 2000.
Debbie Gresty, the publishing director of Traveller, commented: The
last equivalent ...