ICD takes on media and creative shops for national survey
21 Feb 1997 | by CLAIRE BEALE
by a number of companies, covering sectors such as motoring, health, finance and travel ...
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DIRECT MARKETING: BUILDING A COHERENT BRAND - Direct response might be shunned in some quarters but should be seen as a vital piece of the advertising package, Tim Woolgar says
10 Oct 1997 | by TIM WOOLGAR
in the market - in this case, the travel agents. Tony Anderson, the marketing director of EasyJet, says: We knew travel agencies were never going to be our friends. To succeed we had to find a different ... by selling thousands of tickets without going through travel agents. You have to have the courage ...
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