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Think BR: RFPs are no substitute for proactive new business

08 Aug 2012 | by Anthony Cooper

"RFPs are useless pieces of crap." This was the conclusion of the vice president of marketing at one of the largest online travel sites at a recent event in the US. It's a provocative statement and, for anyone who's won a client through the RFP process, it may seem counterintuitive. However ...

Think BR: How to make inventory value soar - make premium your priority

03 May 2012 | by Denise Colella

capacity, triggering an influx of third party intermediaries and travel brokers such as Expedia ... this cycle would have on customers perception of air travel. We forget what a typical plane ticket used ... -spending premium passengers with the frequent flyers and business travellers deserting loyalties in search of lower ...

Think BR: Agency conflict is stifling creativity

16 Sep 2010 | by Greg Milbourne

agency will only travel as far as the range of expertise that agency possesses or feels it can profit ...

 

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