18 Nov 2004
| by Matt Haig
with Hush Puppies . Jim was travelling in Tennessee as part of the first major attempt to sell the unnamed ...
05 Nov 2004
| by Bret Kinsella and Joseph Benson
at each brand life cycle stage varies widely, every brand that generates even a single customer travels ...
for a leather jacket with the Harley name on it. They travel great distances to meet, socialise and travel with each other. Some brand users swear that they can jump higher and perform better when ...
01 Nov 2004
| by David Aaker, Prophet
, building brand platforms that can travel across countries and markets with something worth putting ...
01 Oct 2004
| by David Ogilvy
that readers travel so fast through this jungle that they don't stop to decipher the meaning of obscure ...
16 Sep 2004
| by The McKinsey Quarterly
Hotels get nearly half of their business from the small percentage of people who travel ...
-away Hotel loyalty programmes don't capture new frequent travelers quickly enough and often don't continue to offer meaningful rewards once heavy travelers have maxed out. Managers should adjust rewards ...