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Diverse, ageing and losing faith: dissecting the British consumer in 2013

-services, leisure, pharmacy and travel sectors have long profited from it. However, almost all marketers ...

UK online grocery sales surge as consumers seek value

According to research by Nielsen, about 74% of UK consumers now use the web for buying and researching household groceries. The category is behind only travel and book purchases, up from seventh position two years ago. In the rest of Europe, grocery ranks, on average, as the 12th-biggest category ...

Think BR: Brands that grow businesses

, personal care Emirates, air travel FedEx, delivery services Google, Internet information ...

Brand of the Year 2011 shortlist

of the world's top airlines. Expedia The online travel brand has sought to give its marketing a human face with this year's 'People-shaped travel' campaign by Ogilvy Mather. It is part of the brand's strategy of aiming to give travellers a personalised experience, thereby becoming a trusted ...

Brits and their bank holidays

patterns will be broken as people are working less, and will be willing to travel further and spend more ... , giving them a lengthy eleven day holiday. Based on travel agents reported booking increases, an extra ... 275% increase in searches for holidays to escape the UK for this period. While travel agents ...

Sector Insight: Cooking sauces

of overseas travel is having a marked influence on the styles of sauce available. Almost three-quarters of consumers (74%) say their taste in food has been influenced by travel, and almost half say they would like ...

Biggest brands: Top 100 online advertisers 2009

'Brien, who says his agency has done well for clients, particularly in the travel industry, through the technique of 're-targeting' - when a consumer visits a travel site but quits before making a purchase ... this trend by boosting their investment. High-spending categories in 2008 included telecoms, travel ...

Field marketing leagues tables 2008

at Heathrow. Brand experience teams talk to travellers to raise awareness of the computer range and gather ...

Top 100 online advertisers

.67% 39 MBNA Europe Bank 2,142,682 120.39% 4.82% 40 Expedia Travel 2,126,341 53.10% 13 ... Philips Electronics 1,231,622 44.02% 15.03% 75 Intel 1,202,103 66.34% 13.38% 76 My Travel 1 ...

Nielsen reports 10% drop in direct mail volumes

.5% and 12% respectively. Transport and travel firms reduced their activity by 42% and pharmaceutical ... cutbacks by mail-order and travel and transport businesses. Dunn speculates that this may be an effect ...

 

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