-services, leisure, pharmacy and travel sectors have long profited from it.
However, almost all marketers ...
09 Nov 2011
| by Staff
of the world's top airlines.
Expedia
The online travel brand has sought to give its marketing a human face with this year's 'People-shaped travel' campaign by Ogilvy Mather. It is part of the brand's strategy of aiming to give travellers a personalised experience, thereby becoming a trusted ...
spent 117,000 on travel expenses in the year down from 195,000 in 2008. The report was published ...
11 Aug 2009
| by Duncan McCallum
accompanied by numerous colleagues. Travel and accommodation expenses can be horrendous, and nowadays you can ...
31 Mar 2009
| by David Benady
'Brien, who says his agency has done well for clients, particularly in the travel industry, through the technique of 're-targeting' - when a consumer visits a travel site but quits before making a purchase ...
this trend by boosting their investment. High-spending categories in 2008 included telecoms, travel ...
12 Aug 2008
| by Rob McLuhan
at Heathrow. Brand experience teams talk to travellers to raise awareness of the computer range and gather ...
.67% 39 MBNA Europe Bank 2,142,682 120.39% 4.82% 40 Expedia Travel 2,126,341 53.10% 13 ...
Philips Electronics 1,231,622 44.02% 15.03% 75 Intel 1,202,103 66.34% 13.38% 76 My Travel 1 ...
24 Sep 2007
| by Robert McLuhan
.5% and 12% respectively. Transport and travel firms reduced their activity by 42% and pharmaceutical ...
cutbacks by mail-order and travel and transport businesses. Dunn speculates that this may be an effect ...
25 Jan 2007
| by The Internet Advertising Bureau
advertisers also provide site content e.g. the dating or travel sections within a portal) also saw a ...
to 96.6m for the first half of the year. The finance, travel and transport and automotive sectors ...
(%) Recruitment 96.6 79.8 Finance 95 26.9 Technology 66.4 132.6 Travel 57.7 115.2 Automotive ...
25 Jan 2007
| by Philip Smith
in IT and computing, travel, entertainment, and the financial services. Budget cuts were most widely reported in FMCG ...