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McDonald's "worth getting up early for" by Leo Burnett

McDonald s has launched a TV campaign to remind people about its sausage-and-egg McMuffin. The spot, by Leo Burnett, shows a man travelling with his dog all the way from the Scottish Highlands to a McDonald s for breakfast. It ends with the strapline: "Worth getting up early for." The ad was written ...

McDonald's 'Mixed Up Maps' by Razorfish

The Mixed Up Maps Facebook app launches on the McDonald s UK Facebook page and allows users to see an interactive map of the UK and compete to drop pins to guess the van s route as it travels to Beach Break Live, T4 on the Beach, GuilFest, Party in the Park and Sundown Festival. Winners of the Facebook ...

Taco Bell 'football derby' by DraftFCB

As the city's footballing rivals prepared to face each other in an FA Cup third-round tie, Taco Bell aimed to provoke their fans. The outdoor campaign featured digital six-sheets and adbikes to reach football supporters in the city centre, travelling to the match and near the grounds. ...

 

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